In order to have a holistic understanding of a marketplace, one important aspect is to be aware of key players in the market. In this regard, the Company Profiles we prepare for our clients are a vital source of information. The extent of the profiles can range from a snapshot to more elaborate Company Profiles with in-depth information. Depending on the requirements of the customer, we include topics such as product portfolios, strategic decisions, management, target groups and partners. To ensure the best outcome possible, the profile content is always defined in close cooperation with the customer.
Many Company Profile projects are related to M&As, peer group analysis and preparation for sales and marketing activities. When considering Company Profiles, one factor stands out: accuracy. Therefore, the highest degree of accuracy is setting the benchmark for our Company Profiles and thus for the subsequent decisions you take. The services focuses on individual analysis of companies (product portfolio, strategic moves, management, sales/profit margins, development, target groups, locations, partners, references), while keeping coherent policy throughtout our extensive experience in creating structured and elaborate Company Profiles.
Key aspects of our Company Profile
Multi-level approach delivers the best possible project results
You can obtain a detailed picture of the chosen company through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.
References & Project Examples
Most Company Profiles are created in the context of peer group analysis, M&As, preparations for sales & marketing activities as well as support for partner management.
Competitor Analysis is used to identify the main competitors on a specific market and evaluate their strategies, strengths and weaknesses. With this analysis companies can compare their products or services with similar ones on the market and detect their competitive advantages.
Furthermore, Competitor Analysis can provide companies with a clearer understanding of the marketplace conditions within the industry they are considering to enter.
Through our custom-tailored approach based on our clients’ requirements, we offer a comprehensive analysis with a focus on the competitor’s portfolio, strategic moves, geographic focus, customers and similar aspects. In addition to this, the analysis can help you to evaluate your strengths and weaknesses in comparison to main competitors. This can be of crucial importance for marketing and strategic decisions.