As part of a Strategic Industry Analysis, we analyze segments, trends, key players, challenges and opportunities of specific industries to give our customers the insight they need to enter new markets and gain competitive advantage. Together with our customers, we specify the scope and content of our analysis and tailor it individually to the desired requirements.
Our Industry Analysis not only serve as a basis for their strategic orientation and marketing plans, but also provide an excellent overview of branch centers and competitors as well as product and service offerings. With a detailed Industry Analysis company managers obtain a better understanding about the position of their business within the specific sector, which helps them respond in a better way to industry changes.
Key Aspects Of Our Industry Analysis
Multi-level approach delivers the best possible project results
You can obtain a detailed picture of the chosen industry through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.
References & Project Examples
In most cases, a combined industry and competition analysis is required by our customers, in order to gain a holistic and comprehensive look at the market. Through many successfully conducted analyses, we have a well-founded experience and are able to draw on it in a variety of industries. Our current analyses cover the areas of IT (IoT, Analytics, Cloud, Digitalization) and Automotive
The Industry Analysis is used to gain a better understanding of the industrial forces, trends and political and economic factors. It includes reviewing the economy, political factors and market conditions that influence the industrial development. Through the Industry Analysis companies get an insight into specific industry and based on that they can make strategic and marketing plans, enter new market segments and launch new products and services.
Prior to start, it is important to set clear goals of your analysis and to know how you will use results to gain competitive advantage and to accomplish your aspirations.
We analyze the selected industry in terms of economic, technological and social factors. In addition, we evaluate key stakeholders and consider growth scenarios, opportunities and challenges. The analysis may be conducted using Porter’s Five Forces Model that reviews the bargaining power of suppliers and buyers, the potential threat of substitutes and the barriers to entry and rivalry. Besides that, it enables a benchmarking comparison between company’s and its competitors’ key market figures.
Furthermore, conducting an industry analysis will help you identify the strengths and weaknesses that your company might have in the industry. As a result, new opportunities can be captured on time, which in turn will boost your business’ growth.