As part of our Strategic Market Analysis, we consider the relevant target market of our clients. The analysis is mainly based on market size and development, trends and drivers, as well as competitors. Its exact content is jointly and individually compiled with our clients’ requirements.
Our clients use the Strategic Market Analysis as a basis for their marketing concepts or business plans, especially when related to the topics: growth, internationalization, market entry, product and company positioning and M&As.
Key aspects of our strategic Market Analysis
Multi-level approach delivers the best possible project results
The combination of secondary and primary data provides a comprehensive picture of our clients’ chosen markets. The relevant information, which is based on a variety of existing data from studies, databases, press-reports, and company annual reports, is collected and presented according to clients’ needs and preferences. All open questions, which were not answered during the secondary survey, are then primarily evaluated by the means of expert interviews and suitable surveys.
References & Project Examples
In most cases, in order to provide our clients with a holistic view of the market, a combined market and competitor analysis is performed. For that we draw on our rich experience in a variety of industries, including IT (IoT, Analytics, Cloud, Digitalization), Automotive.
The Market Analysis is used to obtain current situation of the relevant markets and a view of the present trends and courses of action. Through Market Analysis, the target group and the relevant market is determined. We analyze your market in terms of market size, volume, structure, segments, share and development. We can also create a model of the relevant market through strategic market analysis and deliver an accurate picture of how your company is positioned currently in the market.
A major challenge in the Market Analysis, especially regarding the determination of market volumes and the market forecasting, is the limited availability of data necessary for the calculation and market figures which are later entwined with the market volume calculation to complete a key part of the analysis.
Market Analysis methods and volume calculations, when used as a base, drive the development of proper market models which in-turn enables well-grounded market evaluations, e.g. for relevant market segments or geographic units like countries and regions.
The goal of Market Analysis is to be cognizant about the type of market structure present and the relevant developments. This helps you identify your relative strengths and weaknesses, and later support your market positioning and initiate the improvement/implementation of company strategies, derived from the analysis. The right set-up and conduction of a Market Analysis secures the delivery of significant strategic insights, which could enable you to weigh your possibilities of achieving your goals.