Time is a decisive factor in an intense competition. To be able to make decisions within the widest possible scope for action, trends must be recognized at an early stage. Our Trend Analysis is designed to help you achieve this goal. It offers the possibility to identify developments already in the development phase and thus to recognize opportunities and risks at an early stage. With the help of the Trend Analysis, your company can prepare itself for emerging changes and achieve competitive advantage.
We have extensive experience in the area of Trend Analysis in the B2B segment in industries like IT (IoT, Analytics, Cloud, Digitalization) and Automotive. The capacity of making complex analysis, combined with our deep knowledge and understanding of market trends is the core value that we have committed ourselves to. The Trend Analysis service offers the possibility to identify market trends, market opportunities and market risks at the early stage and can help your company adjust to market changes more easily and through that achieve/enhance its competitive advantage.
Key aspects of our Trend Analysis
Multi-level approach delivers the best possible project results
You can obtain a detailed picture of the chosen market through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.
References & Project Examples
Trend Analysis is an important factor particularly for making strategic decisions. In most cases, our clients require continuous tailor-made Trend Analysis that give them the best overview of market dynamics and can help them make effective and quick strategic decisions. Trend Analysis can also be used when making individual decisions. The examples of our current trend analysis projects are focused on the following industrial sectors: IT (IoT, Analytics, Cloud, Digitalization), Automotive
Trend Analysis is used to identify market trends, market opportunities and market risks. It can help businesses adjust to market changes more easily and to achieve competitive advantage. Moreover, Trend Analysis can help management better understand the short-term liquidity position as well as the long-term solvency position of the company.
In order to improve business and to generate more growth, trend analysis can be used as a perfect tool to develop the strategy correspondent to these trends and business goals. In addition, the Trend Analysis could be used for investment purposes, because it gives an overview of the financial position of the business, as well as to predict the future events such as the future cash flow based on past data.
The first step is to identify trends from the macro environment and based on that to make trend evaluation regarding influence, impact intensity as well as probability of occurrence and subsequent scenarios. After the trend identification and evaluation, we evaluate opportunities and risks of current trends and market drivers and based on that we examine the potential courses of action.