About the Event

The AI for B2B Marketers Summit is an annual virtual event produced by the Marketing AI Institute (MAII), part of the SmarterX Ventures portfolio alongside MAICON, the AI for Agencies Summit, and the AI for Writers Summit. The 2026 edition is presented by Intercept and takes place on June 4, 2026 as a single-day online event. The summit is purpose-built for B2B marketing practitioners who are actively working to integrate AI into their strategies and workflows. The format prioritises immediately applicable sessions over conceptual overviews, with speakers drawn from practitioners and leaders who have deployed AI in real B2B marketing contexts.

Audience & Attendees

The summit is designed for B2B marketers at all seniority levels who are eager to move beyond awareness of AI into practical implementation. The target profile spans Demand Generation and ABM practitioners, content strategists, marketing operations professionals, digital marketers, and marketing leaders responsible for AI adoption within their organisations. The virtual format makes the event accessible to a global B2B marketing audience. Sponsored passes extend access to attendees whose organisations are associated with event sponsors.

Programme Structure

The summit runs as a single full day in a virtual format. The 2026 agenda and speaker lineup had not been published at the time of entry creation - the event page notes these will be posted as the event approaches. Based on the 2025 format, the programme consists of sequential presentation-style sessions delivered by B2B marketing practitioners and AI specialists, covering a range of applied topics within a single continuous programme. On-demand access to recordings is available as a separate add-on purchase for attendees who cannot attend live or wish to revisit content.

Main Topics

The 2026 programme will address practical AI applications across the core functions of B2B marketing. Confirmed thematic areas include using AI to create smarter and more dynamic customer experiences and strengthen relationships with target accounts; accelerating content strategy and production through AI-driven idea generation, content gap identification, and conversion optimisation; improving sales and marketing alignment using AI-generated insights that support pipeline growth; building the right team model for AI adoption including roles, workflows, and skill sets needed to scale impact; and navigating the ethical challenges of AI adoption while maintaining transparency, privacy, and data security.

Closing Session

The programme concludes with the final session of the day, and on-demand replays become available post-event for attendees who purchase the recordings bundle.

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