About the Event

Demand & Expand is a B2B marketing conference produced by Inflection.io, focused on full-funnel B2B marketing practice from demand generation through to customer expansion. The 2026 edition takes place May 19-20 at City View at Metreon, 135 4th Street, San Francisco, with an invitation-only CMO Executive Summit on Monday May 18 as a pre-conference day for VP+ marketing leaders. The event is positioned as practitioner-first and content-dense - "no fluff, all action" - with five parallel tracks running simultaneously across the two main conference days. The GTM Ops Track is curated in partnership with MarketingOps.com. Sponsors include Inflection.io, Common Room, Sendoso, Vector, Dreamdata, Opensense, and Openprise, among others. The partnered conference hotel is the San Francisco Marriott Marquis, directly across from the venue.

Audience & Attendees

Demand & Expand is designed for the full B2B marketing team - CMOs and marketing leaders, growth marketers, demand generation specialists, lifecycle and customer marketers, marketing operations professionals, revenue operations practitioners, and GTM team members. The event explicitly targets practitioners rather than generalists, with tracks built around the specific functional challenges each audience segment faces. Past attendee organisations include Amplitude, Zoom, Webflow, Vercel, Clay, Zapier, Salesforce, NVIDIA, Mixpanel, Zendesk, Airtable, Okta, Grammarly, ClickUp, New Relic, Asana, Atlassian, DigitalOcean, Autodesk, Cloudflare, Snowflake, and Miro. Confirmed 2026 speakers include practitioners from Freshworks, DigitalOcean, JLL, Clay, Atlassian, Invoca, New Relic, OpenAI, Otter, JumpCloud, Airvet, Amplitude, and Webflow, among others.

Programme Structure

The two main conference days each run four parallel tracks simultaneously. Day 1 (May 19) covers the Demand Track and the PLG/GTM Track. Day 2 (May 20) covers the GTM Ops Track (curated by MarketingOps.com) and the Expand Track. On May 18, an invitation-only CMO Executive Summit runs as a separate half-day for VP+ executives at upper mid-market and enterprise companies, focused on AI marketing transformation and running marketing in the AI era - available by invitation request only. Group ticket packs are available for teams attending together. A full agenda had not been published at the time of entry creation.

Main Topics

The five tracks address distinct functional areas of B2B marketing. The Demand Track covers AI-first demand generation, lifecycle marketing, attribution, answer engine and generative engine optimisation (AEO/GEO), and agentic marketing workflows. The PLG/GTM Track addresses product-led growth marketing, product onboarding, AI-native marketing, and developer tools marketing. The GTM Ops Track focuses on marketing operations, revenue operations, and GTM product management. The Expand Track covers customer marketing, customer-led growth, expansion and cross-sell marketing, and usage-based marketing. The CMO Executive Summit addresses AI marketing transformation and the evolving role of marketing leadership in the AI era.

Closing Session

The main conference concludes on the afternoon of May 20.

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