About the Event

GTM2026 is the annual flagship conference produced by Pavilion, the executive community organisation for go-to-market leaders. The event takes place September 28 - October 1, 2026 at The Glasshouse in New York City and marks Pavilion's 10th anniversary. GTM2026 is explicitly positioned as a peer community event rather than a traditional conference: the format centres on candid, operator-level conversations in closed-room settings, rather than keynote-driven broadcast programming. Attendance is capped at approximately 1,000 VP+ executives. Leading up to the main event, Pavilion also runs two satellite programmes - the Women's Summit (a one-day event for 150 executive women in GTM) and Circles (a one-day event for CEOs, CMOs, CROs, and RevOps executives) - both limited in size and available on a first-come, first-served basis. Past attendee organisations include AWS, SAP, Salesforce, NVIDIA, Cisco, Red Hat, Confluent, and Forrester.

Audience & Attendees

GTM2026 is restricted to VP-level and above GTM operators - the term "operator" being used deliberately to signal practitioners who own revenue targets and lead teams, as distinct from vendors, consultants, or advisors. The audience spans CMOs, CROs, CEOs, VP of Marketing, VP of Sales, and Revenue Operations leaders from B2B technology, SaaS, and enterprise services companies. The tight audience definition is central to the event's value proposition: every person in the room shares the same operational reality and level of accountability, enabling conversations that would not occur in a mixed-audience conference format. The Women's Summit and Circles programmes provide dedicated sub-communities within the broader GTM2026 week.

Programme Structure

The four-day programme is structured around the philosophy that peer access is the primary deliverable. The format combines operator-only closed-room sessions where real GTM metrics, pipeline models, and missed targets are openly discussed; private dinners with curated peer groups; executive summits within the broader programme for specific functional roles; Circles and Women's Summit as pre-conference dedicated-audience days; and unstructured networking time designed to generate the kind of relationships attendees contact when challenges arise - not LinkedIn connections that go dormant. The programme is framed around Pavilion's "10 essentials" anniversary theme: ten real relationships, ten ideas worth trying immediately, and ten moments of clarity that reset how attendees lead and prioritise.

Main Topics

Content areas are defined by the challenges VP+ GTM operators are actively navigating: AI automation decisions - specifically what to let AI handle versus where to preserve human judgement; go-to-market plan validation and pressure-testing against real market conditions; pipeline model dissection and revenue accountability; AI's impact on sales motion, buyer behaviour, and marketing ROI measurement; frameworks applicable directly in board and C-suite conversations; and the personal and leadership dimensions of operating at executive level in a rapidly shifting GTM environment. The explicit framing is operators helping operators - with no vendor pitch dynamic and no simplified advice.

Closing Session

The conference concludes on October 1. The event format, built around relationship depth rather than broadcast content, suggests the final day is oriented toward continuing conversations, wrap-up networking, and the connections formed throughout the four days rather than a formal programme close.

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