About the Event

Explore 2026 is the third annual flagship event from HUT 3, a B2B marketing agency specialising in ABM, AI-driven marketing, and cross-functional marketing programmes. The event takes place on 29-30 April 2026 at RSA London and is an invitation-only gathering exclusively for HUT 3 clients and partners. Now in its third year, Explore is positioned as a space for forward-thinking practitioners to step back from day-to-day execution and engage with the ideas, strategies, and technologies shaping the next phase of B2B marketing. The format combines expert speaker sessions with peer conversation, designed to translate insight and ambition into practical action.

Audience & Attendees

Explore is a closed, invitation-only event open exclusively to HUT 3 clients and partners. Attendees are senior B2B marketing professionals - primarily marketing leaders, ABM practitioners, demand generation managers, and marketing operations professionals from HUT 3's client base, which spans technology, enterprise software, and professional services organisations. The intimate format is designed to foster meaningful peer exchange and direct conversation with HUT 3 leadership and specialist practitioners, rather than scale attendance.

Programme Structure

The programme runs across two days at RSA London. The agenda has not been published in full, consistent with the event's exclusive, client-facing nature. Based on the announced speaker lineup and thematic focus, the format includes keynote-style sessions from HUT 3 senior leadership and specialist heads alongside external speakers. Confirmed speakers include HUT 3 Founder and Director of Client Strategy Andy Johnson, Head of Client Success and Performance Stefanie Hinten-Reed, Head of AI Studio and Services Darryl Merkli, Head of Digital Jason Denny, Head of Client Services James Howes, and Jack Fleckney - a former Royal Marine Commando and expedition leader providing a keynote on leadership and turning ambition into action.

Main Topics

The 2026 programme centres on four thematic areas. Agentic AI covers how emerging AI agent technologies will influence B2B marketing workflows, campaign orchestration, and the future of go-to-market execution. ABM strategy addresses smarter and more sophisticated approaches to account-based marketing, including programme design and cross-functional alignment. Data storytelling and reporting focuses on how marketing teams can turn data and insight into compelling narratives that drive internal advocacy and demonstrate commercial impact. LinkedIn innovations explores the latest platform developments and how B2B marketers can apply them within integrated ABM and demand programmes.

Closing Session

The event runs across two full days on 29-30 April 2026, with the programme concluding on the afternoon of April 30.

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