About the Event

MarketingProfs B2B Forum is an annual conference produced by MarketingProfs, one of the longest-running B2B marketing education platforms in the US. The 2026 edition takes place November 2-4 in Boston, Massachusetts. The event has run since 2007 and is built on a tight, deliberate positioning: every session, speaker, and format element is focused exclusively on B2B marketing practitioners, creating an environment where attendees share the same context, challenges, and professional frame. The conference is known for combining practical marketing education with a strong community atmosphere and what organisers describe as "memorable shenanigans" - an acknowledgement that the event's social and cultural energy is as important to attendees as the content.

Audience & Attendees

B2B Forum is designed for B2B marketing practitioners at all levels, from early-career marketers to senior marketing leaders. The exclusively B2B focus distinguishes it from broader marketing conferences and creates an audience of peers facing the same organisational dynamics, buyer complexity, and measurement challenges. Attendees span content marketers, demand generation managers, email and digital marketers, brand strategists, marketing operations professionals, and marketing leaders responsible for strategy and team development. The event draws several hundred attendees annually, maintaining a scale that allows for genuine peer connection rather than the anonymity of larger conferences.

Programme Structure

The programme spans three days across two primary formats. November 2 and 3 form the Main Conference, covering opening sessions, keynotes, and a full schedule of breakout sessions. November 4 is Workshop Day, available exclusively to All-Access Pass holders, offering deeper hands-on learning in smaller group settings. Pre-conference social events are held to break the ice and welcome new attendees. Day 1 concludes with evening parties and social activities; Day 2 typically opens with a morning group activity before the final sessions and a closing keynote. Two ticket tiers are available: the Main Conference Pass covers Days 1 and 2; the All-Access Pass includes Workshop Day in addition to the main programme. Group discounts are available for teams of three or more.

Main Topics

The programme covers the full breadth of B2B marketing practice with a practitioner focus. Confirmed topic areas for 2026 include AI and content generation, AI and data and analytics, AI tool selection and evaluation, branding and advertising, content marketing, customer journeys and funnels, email marketing, influencer marketing, marketing leadership, lead generation and nurturing, marketing and sales alignment, measurement and analytics, marketing planning and strategy, marketing writing and storytelling, ROI demonstration and internal buy-in, SEO, social media, video and visual marketing, and website and landing page design.

Closing Session

The main conference closes on November 3 with an energetic closing keynote designed to send attendees back to their organisations ready to act on what they have learned. Workshop Day on November 4 runs as a separate extended learning day for All-Access Pass holders, bringing the full event to a close in the afternoon.

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