About the Event

The OMR Festival – short for Online Marketing Rockstars – is Europe's largest annual gathering at the intersection of digital marketing, technology, and the internet economy. Held on May 5 and 6, 2026 at the Hamburg Messe und Congress, the festival combines the substance of a professional conference with the energy and production scale of a cultural event. Since its founding in 2011, OMR has grown from a niche marketing meetup to one of the most prominent platforms for the global digital industry, drawing over 67,000 visitors across two days. The 2026 edition, branded OMR26, introduces a new editorial concept called Journeys – nine thematic frameworks that bundle the festival's content areas into structured paths, allowing attendees to navigate the programme according to their specific professional interests.

Audience & Attendees

OMR Festival attracts a broad professional audience spanning marketing, technology, media, commerce, and business leadership. Typical attendees include CMOs and senior marketing executives, founders and investors, digital strategists, brand and content professionals, HR and recruitment leaders, and technology decision-makers. The event draws participants from large enterprises, agencies, startups, and technology vendors across Europe and beyond. In 2026, confirmed speakers include Tom Brady, Scott Galloway, Christian Sewing (CEO of Deutsche Bank), Heidi Klum, Roland Emmerich, and executives from global brands including Pinterest, Klarna, and AG1, reflecting the event's positioning at the crossroads of business, culture, and digital innovation.

Programme Structure

The programme is organised across multiple parallel formats running simultaneously throughout both days. The Conference features keynote-style sessions on large stages with high-profile speakers drawn from business, media, sports, and entertainment. Masterclasses offer smaller, more practical sessions — over 270 in total — providing applied knowledge on specific marketing and technology topics. Guided Tours, numbering over 200, allow attendees to explore the expo floor and specific exhibitor areas with structured commentary. The OMR Expo hosts approximately 1,000 exhibitors and partners, including major technology companies, agencies, and startups. Side Events extend the programme into the evenings with curated networking formats. Live music performances and aftershow concerts are integrated into the festival schedule, with artists announced progressively in the lead-up to the event.

Main Topics

The thematic agenda of OMR26 covers the full spectrum of digital marketing and technology with particular emphasis on artificial intelligence and its implications for marketing, content creation, and business operations; search advertising and the evolving dynamics of organic search; social media strategy, influencer marketing, and creator economies; brand building, personal brand development, and brand management at scale; e-commerce, live shopping, and digital commerce innovation; fintech, banking, and digital financial services; HR, employer branding, and the future of work; sustainability and responsible business; and the intersection of entertainment, media, and brand storytelling. The newly introduced Journeys framework organises these subjects into nine overarching themes, giving attendees a structured way to navigate content across sessions, masterclasses, and expo touchpoints.

Closing Session

The festival closes with the final wave of stage sessions, masterclasses, and expo activity on the afternoon of the second day, followed by evening entertainment. Aftershow events and concerts extend the experience beyond the formal programme close.

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