The European ABM Forum is Europe's leading one-day conference at the intersection of account-based marketing and AI. The 2026 edition is built around a single unifying theme: Building Resilient Growth: How ABM Creates Clarity in Uncertain Times. It brings together over 200 practitioners and leaders to explore how account-based strategies drive measurable growth — regardless of market conditions.

Audience & Attendees

The forum is designed for CMOs and marketing leaders shaping strategic direction, ABM practitioners looking to sharpen their craft, revenue operations and demand generation experts focused on pipeline performance, and sales leaders committed to deeper customer engagement. Attendees come from across Europe, representing companies at every stage of ABM maturity, from early adoption to fully integrated go-to-market models.

Programme Structure

The day runs across three complementary formats: keynotes and panel discussions featuring expert insights from ABM's leading practitioners; case study sessions grounded in real campaigns and measurable outcomes; and hands-on workshops that translate strategy into actionable next steps. A structured networking programme runs throughout the day, giving attendees dedicated time to connect with peers from across the European B2B community.

Main Topics

Sessions cover the full ABM maturity curve and centre on five core areas:

AI in ABM: How AI is being used to surface account intelligence, automate content personalisation at scale, and power pursuit marketing for high-value deals.

Resilient Growth Strategy: How Europe's B2B leaders align ABM and Deal-Based Marketing to create customer-centricity under price pressure and shifting buying dynamics.

Sales-Marketing Alignment: Best practices for embedding marketing within account teams, building shared metrics, and driving pipeline acceleration through coordinated action.

Scalable Programme Design: How to build repeatable 1:1 and 1:few ABM programmes under real-world resource constraints, including lean team structures and limited market presence.

Metrics & Measurement: Frameworks for tracking account engagement, pipeline growth, revenue impact, retention, and cost efficiency across ABM programmes.

Closing Session

The forum closes with a collaborative audience-led session bringing together key takeaways, implementation priorities, and open challenges — designed to ensure every attendee leaves with a concrete plan for what comes next.