November 6, 2026
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The Global ABM Conference is the annual specialist event on account-based marketing produced by B2B Marketing. The 2026 edition returns in November 2026 in London. The conference is positioned as the most focused ABM-specific event in the European B2B marketing calendar, distinct from broader marketing conferences in that its entire programme is dedicated to account-based strategy, programme design, execution, and commercial impact. The event draws a global community with attendees from 200+ brands across 10+ countries, giving it an international reach uncommon for a single-day London event.
The conference is designed for ABM practitioners and B2B marketing leaders at all stages of ABM maturity, from teams building their first programmes to those scaling existing ones. The six-track format is explicitly structured to serve different levels of ABM implementation, making the event relevant to both early-stage practitioners and experienced programme leads. The typical attendee profile spans ABM Managers and Directors, Demand Generation leaders, Marketing Operations professionals, CMOs and senior marketing leaders with ABM responsibility, and revenue and go-to-market leaders with a shared interest in account-based engagement. Attendees come from a range of B2B sectors including technology, professional services, financial services, and consulting. A tiered ticketing structure - with a senior marketing leader pass and a discounted junior marketer pass - reflects the multi-level nature of the audience.
The conference runs as a single full day with 30+ sessions across six content tracks, each tailored to different stages of ABM implementation. Session formats are predominantly case study-led - practitioners sharing what worked and what did not - complemented by panel discussions, keynote addresses, and interactive workshops. The six-track structure allows attendees to self-select sessions relevant to their current ABM challenge, whether that is strategy design, technology selection, sales and marketing alignment, measurement, scaling, or leadership and stakeholder buy-in. Peer networking is woven throughout the day, with structured and informal opportunities to connect with practitioners from a global community.
The 2026 agenda content has not been fully published. Based on the themes signalled on the event's agenda page - which reflects the direction set at the 2025 conference - the programme addresses ABM as the operating system for the commercial marketer, framing account-based strategy as an organisation-wide approach rather than a marketing-department tactic. Key subject areas include the shift from lead-centric to account-based and buying-network models; AI-powered scale in personalisation and insight generation; account-based engagement beyond marketing into sales, customer success, and partner ecosystems; building C-suite buy-in and demonstrating ABM's commercial ROI; thought leadership and trust-building in an AI-saturated content landscape; contact-level intelligence as a differentiator within account-based programmes; alignment between sales and marketing around shared account strategies; and the evolving role of the ABM leader as a commercial strategist rather than a campaign manager.
The event runs as a single day, concluding in the late afternoon consistent with the standard B2B Marketing event format. Based on past editions, the day typically closes with a final keynote or plenary session followed by post-event networking drinks.
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