In order to have a holistic understanding of a marketplace, one important aspect is to be aware of key players in the market. In this regard, the Company Profiles we prepare for our clients are a vital source of information. The extent of the profiles can range from a snapshot to more elaborate Company Profiles with in-depth information. Depending on the requirements of the customer, we include topics such as product portfolios, strategic decisions, management, target groups and partners. To ensure the best outcome possible, the profile content is always defined in close cooperation with the customer.
Many Company Profile projects are related to M&As, peer group analysis and preparation for sales and marketing activities. When considering Company Profiles, one factor stands out: accuracy. Therefore, the highest degree of accuracy is setting the benchmark for our Company Profiles and thus for the subsequent decisions you take. The services focuses on individual analysis of companies (product portfolio, strategic moves, management, sales/profit margins, development, target groups, locations, partners, references), while keeping coherent policy throughtout our extensive experience in creating structured and elaborate Company Profiles.
Providing consolidated information about specific companies (customers /competitors / suppliers), which can for example be used for segmentation / evaluation / selection of strategic existing or new customers / or pitches
The core content of a Company Profile includes the following topics: key financial data, strategic focus/USPs/portfolio, organization & network, customers & suppliers as well as industry structure and SWOT analysis
Highly flexible scope ranging from snapshot (1-2 PowerPoint slides, individual information for CRM) to detailed company profiles (~ 40 Slides) – depending on the desired purpose and focus
The completed Company Profiles can be integrated into your CRM system and maintained if desired – possible applications: integration as PDF, e-mail, custom fields, link to the online sources, etc.
You can obtain a detailed picture of the chosen company through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.<
During an elaborate initial meeting we define your individual requirements for the project and discuss actions, milestones, interim presentations and final delivery
We conduct research in databases, press archives and our knowledge management tool for relevant information, followed by a thorough combination and consolidation of the results
Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents
Presentation and discussion of our results via a personal phone call or on site. Upon request the results can be presented in front of a larger group and followed by a discussion about next steps. Another aspect of importance is to ensure smooth communication flows during the project implementation
Company Profiles provides detailed information on specific company, such as financial overview, portfolio of products and services, key customers and partners, management board, its strategic focus and much more. It is a view into the company, allowing our clients to get the idea of what the company offers. The profile provides the unique strengths and weaknesses of the company, and helps them decide whether it is a company they would like to do business with.
This type of profile is often used as a preparation for sales and marketing activities as well as support for partner management, because it offers detailed overview of the specific company. Additionally, through the Company Profile our clients have a chance to see what the company’s weaknesses are and based on that, shape their’ offerings in accordance to the company’s needs.
The information is obtained through secondary research collected from various databases, press archives, different knowledge management tools, and through primary research in the form of expert interviews.