Companies which want to achieve success need profound understanding of their competitors. In this regard, the Competitor Analysis investigating the competitor landscape will be fully tailored to your needs. The identification of direct and indirect competitors, analysis of their positioning, strengths and weaknesses, as well as of their products and services provides a sound basis for the optimization of your company’s corporate strategy. The knowledge of the competitors’ strategies and motivations enables our clients to predict future behaviors and to proactively position themselves in a certain target marketplace.
Identification of the direct and indirect competitors and the selection of the top competitors based on your criteria
Based on (relevant) revenues, customer target groups, number of employees, geographic focus, strategy, R&D expenditures of main competitors
Analysis of strategic moves, customers, as well as of development of the top competitors which in turn allows to derive evaluations of pros and cons alongside an assessment of future developments
Creation of competitor profiles of selected companies including service and product portfolio, strategic moves, management, customer references, company locations etc.
You can obtain a detailed picture of the chosen person through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.
During an elaborate initial meeting we define your individual requirements for the project and discuss actions, milestones, interim presentations and final delivery
We conduct research in databases, press archives and our knowledge management tool for relevant information, followed by a thorough combination and consolidation of the results
Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents
Presentation and discussion of our results via a personal phone call or on site. Upon request the results can be presented in front of a larger group and followed by a discussion about next steps. Another aspect of importance is to ensure smooth communication flows during the project implementation
BACKGROUND INFORMATION ON COMPETITOR ANALYSIS
Competitor Analysis is used to identify the main competitors on a specific market and evaluate their strategies, strengths and weaknesses. With this analysis companies can compare their products or services with similar ones on the market and detect their competitive advantages.
Furthermore, Competitor Analysis can provide companies with a clearer understanding of the marketplace conditions within the industry they are considering to enter.
Through our custom-tailored approach based on our clients’ requirements, we offer a comprehensive analysis with a focus on the competitor’s portfolio, strategic moves, geographic focus, customers and similar aspects. In addition to this, the analysis can help you to evaluate your strengths and weaknesses in comparison to main competitors. This can be of crucial importance for marketing and strategic decisions.