As part of our Strategic Market Analysis, we consider the relevant target market of our clients. The analysis is mainly based on market size and development, trends and drivers, as well as competitors. Its exact content is jointly and individually compiled with our clients’ requirements.
Our clients use the Strategic Market Analysis as a basis for their marketing concepts or business plans, especially when related to the topics: growth, internationalization, market entry, product and company positioning and M&As.
Key aspects of our strategic Market Analysis
Definition and demarcation of the relevant markets based on clients’ requirements. For instance, the definition of the relevant markets can be based on geographic focus, technology and materials used, or stages of value creation
Market Size & Development
Analysis of the relevant markets in relation to market structure, size, volume and development. This part can also include a calculation of the current/future market volumes. Depending on the requirements regarding the depth of market data, studies are acquired, expert interviews carried out, and data is primarily collected or combined using several methods simultaneously
Trends & Drivers
Analysis of market trends and drivers. Economic, political, technical and social drivers are identified and analyzed with respect to the project requirements
Determination and analysis of the competitor structure with focus on key players/top competitors. Individual comprehensive competitor profiles are also included upon request
Customer Structure & Target Groups
Analysis of the customers structure and identification of relevant customer target groups. In addition, top customers and their needs are identified
Analysis of growth opportunities and potential risks. Analysis and evaluation of the opportunities and risks for the selected markets as a part of a SWOT Analysis. Examples of possible results include unsaturated markets, new marketing opportunities, substitute products and declining market volumes
Multi-level approach delivers the best possible project results
The combination of secondary and primary data provides a comprehensive picture of our clients’ chosen markets. The relevant information, which is based on a variety of existing data from studies, databases, press-reports, and company annual reports, is collected and presented according to clients’ needs and preferences. All open questions, which were not answered during the secondary survey, are then primarily evaluated by the means of expert interviews and suitable surveys.
In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion of the project is conducted, in which our actions, milestones, interim presentations and final delivery are defined
Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base
Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents
Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps
References & Project Examples
In most cases, in order to provide our clients with a holistic view of the market, a combined market and competitor analysis is performed. For that we draw on our rich experience in a variety of industries, including IT (IoT, Analytics, Cloud, Digitalization), Automotive.
- An international IT firm: Market and Competitor Analysis for PLM solutions in the USA as a preparation for its market entry. The focus was set both on the target customers and their needs as well as on the top competitors and their market positioning
- A leading tier-2 automotive supplier: Market and Competitor Analysis for the automotive interiors market with a focus on market volume and development. The analysis included the decision-making process and the preparation of entering the NAFTA market and was developed in close collaboration with the clients
- A leading business consultancy: Market and Competitor Analysis with respect to due diligence for cable protection systems within the automotive industry. One of the main challenges was analyzing the share of self-realization of the tier-1 automotive suppliers and their future development
- On-point project results based on your specific needs
- Reliable and close collaboration
- Comprehensive expertise in the Market Intelligence field
- Stable and long-term collaborative partnerships
Background information on Market Analysis
The Market Analysis is used to obtain current situation of the relevant markets and a view of the present trends and courses of action. Through Market Analysis, the target group and the relevant market is determined. We analyze your market in terms of market size, volume, structure, segments, share and development. We can also create a model of the relevant market through strategic market analysis and deliver an accurate picture of how your company is positioned currently in the market.
A major challenge in the Market Analysis, especially regarding the determination of market volumes and the market forecasting, is the limited availability of data necessary for the calculation and market figures which are later entwined with the market volume calculation to complete a key part of the analysis.
Market Analysis methods and volume calculations, when used as a base, drive the development of proper market models which in-turn enables well-grounded market evaluations, e.g. for relevant market segments or geographic units like countries and regions.
The goal of Market Analysis is to be cognizant about the type of market structure present and the relevant developments. This helps you identify your relative strengths and weaknesses, and later support your market positioning and initiate the improvement/implementation of company strategies, derived from the analysis. The right set-up and conduction of a Market Analysis secures the delivery of significant strategic insights, which could enable you to weigh your possibilities of achieving your goals.