Currently, we can observe how the automobile as we know it is undergoing profound changes. Whereas a lot of research & development capacities had been invested in mechanical components in the past, there has been a paradigm shift and now the automobile is becoming ever more digital and interconnected. Furthermore, changed consumer behavior, autonomous and electric driving will impact existing business models and challenge the status quo of the automotive industry.

Trends & Challenges

null

Changed consumer behavior thrives shared mobility and the emergence of interconnected cars

null

Built-in IoT devices collect large amount of data

null

Electric and autonomous driving demand altered safety and infrastructural concepts

null

Governmental regulations will continue to tighten environmental standards

null

Technological advancements will disrupt the traditional market structure and foster the emergence of new players

Success Story

null

Market and Competitor Analysis for the automotive interiors market

null

Guiding the client through the decision making process; focus of analysis was on market volume and development

null

The analysis was used as a preparation of entering the NAFTA market and was developed in close collaboration with the clients