A lot still has to happen before Virtual Reality becomes “normalized“ in a business context. Nevertheless, the big players have started reaching out to the market far beyond the gamer niche and investments for Virtual Reality and Augmented Reality are growing at a rapid pace. The potential is huge:  fashion and retail, manufacturing,  predictive maintenance, e.g. through the help of so called “Digital Twins“, customer service and marketing are just a few examples of possible applications.

It can certainly be challenging to stay on track regarding the latest trends and developments in this vast and promising field.


With our Virtual Reality Briefing we help our network to remain informed about market trends and developments, partnerships and product news.


Is there a subject related to Virtual Reality in which you are particularly interested?


Do not hesitate to get in touch with us.

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Virtual Reality Briefing

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Selected messages of the last editions

  • VR has been listed at the top on a list of the fastest growing skills for freelancers in a list compiled by a job site called Upwork. The list is based on the growth of freelancer billings through the Upwork site read more

  • Worldwide spending on AR and VR is expected to double every year through 2021 as per a report by IDC. Total spending on AR/VR products and services is expected to rise from USD 11.4 bn in 2017 to nearly USD 215 bn 2021, reflecting a CAGR of 113.2% read more

  • HP has launched a range of VR equipment and services including the world’s first professional wearable named VR PC, the new HP Z VR Backpack. The company is also investing into VR and AR solutions to enable commercial use cases read more

  • Facebook’s Oculus plans to address the issues faced by developers working on VR technology by initiatives such as additional funding for VR content. This will help video game makers who are still unsure about the technology and are not willing to take risks read more

  • Gravity Sketch, a London-based startup has unveiled its VR sketching software which lets users to create and manipulate three-dimensional objects in mid-air read more

  • Arizona Cardinals and Cox Communications are partnering to offer fans an interactive VR experience. VR is already being used by Cardinal players and coaches as a training tool read more

  • CNN and Volvo have partnered to produce live ads for Volvo in 4K VR and 360-degree video. The campaign centers on a 360-degree view of the eclipse to highlight the 360-degree camera feature in Volvo’s new XC60 read more