We offer Ad hoc Research services for business cases where your company needs information urgently, but does not have the necessary know-how or resources to obtain the relevant information. The appropriate data will be collected in a timely and efficient manner and prepared in accordance with your individual requirements. Even for requests on very short notice we will be able to offer a prompt start of the project in order to reduce time pressure for your organization.

The Ad hoc Research service provides you with quick and competent data collection within a short period of time. This will enable you to have the relevant data available quickly and thus to better handle possible time constraints. Preparation of the information can be done in a format of your choice (Word, Power Point).

Execution/ Commissioning of the projects mostly focused on, but not limited to the following topics: preparation for meetings taking place on short notice, provided information can function as a basis for short-term strategic decisions.


Key Aspects Of Our Ad Hoc Research


Individual Time Frame

Project schedule adjusted to level of urgency to reduce possible time pressure.


Prompt Start of Project

Smooth and where possible immediate start of research after successful commissioning.


Competent Research

High quality research results achieved through applying proven best practices.

Multi-level approach delivers the best possible project results

You can obtain a detailed picture of the chosen topic through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.



During an elaborate initial meeting we define your individual requirements for the project and discuss actions, milestones, interim presentations and final delivery


Secondary Research

We conduct research in databases, press archives and our knowledge management tool for relevant information, followed by a thorough combination and consolidation of the results


Expert Interviews

Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents


Project Completion

Presentation and discussion of our results via a personal phone call or on site. Upon request the results can be presented in front of a larger group and followed by a discussion about next steps. Another aspect of importance is to ensure smooth communication flows during the project implementation

References & Project Examples

In most cases, clients require a combined Market- and Competitor Analysis in order to get a holistic view on the market. Therefore, we rely on a wealth of past experience in the Strategic Market and Competitor Analysis and can fall back on our know-how about a variety of industries. Examples of current Competitor Analyses projects can be found for the following segments: automotive, IT, and agriculture.


An international IT firm

Market and Competitor Analysis for PLM solutions in the USA as part of preparation for its market entry. The focus was on the target customer potential and related requirements and the top competitors including their positioning.

A leading tier-2 automotive supplier

Preparation of a Market and Competitor Analysis for the automotive interiors market with a focus on market volume and development. The analysis included the decision and preparation of a market entry in NAFTA and was created in close cooperation with the client.

A leading business consultancy

Compilation of a Market and Competitor analysis with respect to due diligence for cable protection systems in the automobile industry. Main challenge: analysis of characteristic self-reflection of tier-1 automobile suppliers as well as predictions about future development.


On-point project results based on specific needs

Reliable and close collaboration

Expertise in the Market Intelligence field

Stable and long-term collaborative partnerships

Ad hoc Research is usually a single piece of research rather than part of a continuous process. It is designed for a specific purpose and adjusted to the individual needs of the client. In many cases, it is conducted when existing information is deemed to be insufficient.

Our team collects and analyzes relevant data in a timely fashion and delivers it to our clients as PowerPoint presentation, Excel-file or Word document. The comprehensive experience Frenus gained through the successful completion of numerous Ad hoc research projects guarantees high-quality research results collected with the help of proven best practices and fast delivery of required information.