Companies which want to achieve success need profound understanding of their competitors. In this regard, the Competitor Analysis investigating the competitor landscape will be fully tailored to your needs. The identification of direct and indirect competitors, analysis of their positioning, strengths and weaknesses, as well as of their products and services provides a sound basis for the optimization of your company’s corporate strategy. The knowledge of the competitors’ strategies and motivations enables our clients to predict future behaviors and to proactively position themselves in a certain target marketplace.

Key aspects of our Competitor Analysis

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Identification

Identification of the direct and indirect competitors and the selection of the top competitors based on your criteria

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Positioning

Based on (relevant) revenues, customer target groups, number of employees, geographic focus, strategy, R&D expenditures of main competitors

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Strategy

Analysis of strategic moves, customers, as well as of development of the top competitors which in turn allows to derive evaluations of pros and cons alongside an assessment of future developments

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Profile

Creation of competitor profiles of selected companies including service and product portfolio, strategic moves, management, customer references, company locations etc.

Multi-level approach delivers the best possible project results

You can obtain a detailed picture of the chosen competitor through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.

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Briefing

In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion is conducted, in which our actions, milestones, interim presentations and final delivery are defined

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Secondary Research

Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base

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Expert Interviews

Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents

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Project Completion

Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps

References & Project Examples

In most cases, clients require a combined Market- and Competitor Analysis in order to get a holistic view on the market. Therefore, we rely on a wealth of past experience in the Strategic Market and Competitor Analysis and can fall back on our know-how about a variety of industries. Examples of current Competitor Analyses projects can be found for the following segments: automotive, IT, and agriculture.

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An international IT firm

Market and Competitor Analysis for PLM solutions in the USA as a preparation for its market entry. The focus was set both on the target customers and their needs as well as on the top competitors and their market positioning
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A leading tier-2 automotive supplier:

Market and Competitor Analysis for the automotive interiors market with a focus on market volume and development. The analysis included the decision-making process and the preparation of entering the NAFTA market and was developed in close collaboration with the clients

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A leading business consultancy

Market and Competitor Analysis with respect to due diligence for cable protection systems within the automotive industry. One of the main challenges was analyzing the share of self-realization of the tier-1 automotive suppliers and their future development

USPs

On-point project results based on specific needs

Reliable and close collaboration

Expertise in the Market Intelligence field

Stable and long-term collaborative partnerships

Competitor Analysis is used to identify the main competitors on a specific market and evaluate their strategies, strengths and weaknesses. With this analysis companies can compare their products or services with similar ones on the market and detect their competitive advantages.

Furthermore, Competitor Analysis can provide companies with a clearer understanding of the marketplace conditions within the industry they are considering to enter.

Through our custom-tailored approach based on our clients’ requirements, we offer a comprehensive analysis with a focus on the competitor’s portfolio, strategic moves, geographic focus, customers and similar aspects. In addition to this, the analysis can help you to evaluate your strengths and weaknesses in comparison to main competitors. This can be of crucial importance for marketing and strategic decisions.