Companies which want to achieve success need profound understanding of their competitors. In this regard, the Competitor Analysis investigating the competitor landscape will be fully tailored to your needs. The identification of direct and indirect competitors, analysis of their positioning, strengths and weaknesses, as well as of their products and services provides a sound basis for the optimization of your company’s corporate strategy. The knowledge of the competitors’ strategies and motivations enables our clients to predict future behaviors and to proactively position themselves in a certain target marketplace.
Key aspects of our Competitor Analysis
Multi-level approach delivers the best possible project results
You can obtain a detailed picture of the chosen competitor through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.
References & Project Examples
In most cases, clients require a combined Market- and Competitor Analysis in order to get a holistic view on the market. Therefore, we rely on a wealth of past experience in the Strategic Market and Competitor Analysis and can fall back on our know-how about a variety of industries. Examples of current Competitor Analyses projects can be found for the following segments: automotive, IT, and agriculture.
Competitor Analysis is used to identify the main competitors on a specific market and evaluate their strategies, strengths and weaknesses. With this analysis companies can compare their products or services with similar ones on the market and detect their competitive advantages.
Furthermore, Competitor Analysis can provide companies with a clearer understanding of the marketplace conditions within the industry they are considering to enter.
Through our custom-tailored approach based on our clients’ requirements, we offer a comprehensive analysis with a focus on the competitor’s portfolio, strategic moves, geographic focus, customers and similar aspects. In addition to this, the analysis can help you to evaluate your strengths and weaknesses in comparison to main competitors. This can be of crucial importance for marketing and strategic decisions.