Companies planning to extend their activities on the international stage aim to detect and minimize risks. Country Analysis offers a variety of data which allows for profound assessments of a target country. In this regard, Country Analysis includes not only the economic data as an indicator for economic growth, but also the political and social aspects. It is crucial for companies to be aware about relevant institutions and existing infrastructure in order to adjust to country specific conditions in a timely and optimal manner.
Country Analysis assesses the relevant target countries according to the individual requirements as laid down by the client. The resulting country evaluation, for example, in form of a ranking, provides a direct basis for our clients’ international success.
Key aspects of our Country Analysis
Multi-level approach delivers the best possible project results
You can obtain a detailed picture of the chosen country through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.
References & Project Examples
Country Analysis is often performed in the context of a location analysis. Nonetheless, this method very often proved to be highly beneficial for our clients when performed in conjunction with a Customer- or Competitor Analysis. For Country Analysis projects we fall back on a wealth of experience which allows us to tune the analysis to each of your requirements.
Competitor Analysis is used to identify the main competitors on a specific market and evaluate their strategies, strengths and weaknesses. With this analysis companies can compare their products or services with similar ones on the market and detect their competitive advantages.
Furthermore, Competitor Analysis can provide companies with a clearer understanding of the marketplace conditions within the industry they are considering to enter.
Through our custom-tailored approach based on our clients’ requirements, we offer a comprehensive analysis with a focus on the competitor’s portfolio, strategic moves, geographic focus, customers and similar aspects. In addition to this, the analysis can help you to evaluate your strengths and weaknesses in comparison to main competitors. This can be of crucial importance for marketing and strategic decisions.