Companies planning to extend their activities on the international stage aim to detect and minimize risks. Country Analysis offers a variety of data which allows for profound assessments of a target country. In this regard, Country Analysis includes not only the economic data as an indicator for economic growth, but also the political and social aspects. It is crucial for companies to be aware about relevant institutions and existing infrastructure in order to adjust to country specific conditions in a timely and optimal manner.

Country Analysis assesses the relevant target countries according to the individual requirements as laid down by the client. The resulting country evaluation, for example, in form of a ranking, provides a direct basis for our clients’ international success.

Country Analysis

Key aspects of our Country Analysis


Macro-Economic Analysis

Analysis of the relevant country on the basis of macro-economic size, inflation rate development, unemployment rates, level of education, import-export volumes and special import-export regulations, as well as foreign investment rates


Market Entry Barriers

Identification of potential barriers to market entry or privileges such as import bans, special tax exemptions or subsidies for foreign companies


Market Attractiveness

Evaluation and comparison/benchmarking of the relevant countries according to individually defined criteria. Identification of country specific trends which are amongst others based on customers, competitors as well as development (investment, sales, and revenue figures)


Price Levels

Assessment of general price levels as well as of specific industries. Additionally, analysis of investment objects such as site-specific properties as an important factor

Multi-level approach delivers the best possible project results

You can obtain a detailed picture of the chosen country through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.



In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion the project is conducted, in which our actions, milestones, interim presentations and final delivery are defined


Secondary Research

Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base


Expert Interviews

Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents


Project Completion

Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps

References & Project Examples

Country Analysis is often performed in the context of a location analysis. Nonetheless, this method very often proved to be highly beneficial for our clients when performed in conjunction with a Customer- or Competitor Analysis. For Country Analysis projects we fall back on a wealth of experience which allows us to tune the analysis to each of your requirements.


An automation market leader

Country and Trend Analyses for machine-building, automotive, food and beverage, electronics, bio-tech, and pharmaceutical industries in Cambodia as a basis for a strategic expansion

An international IT firm

Country-specific benchmarks for truck telematics-systems with the goal of identifying the current regulatory circumstances and potential development through the recommendation of the focus market


A leading agricultural enterprise

Market Attractiveness Analysis of Intellectual Property (IP) Software Solutions in Germany for a Swedish IT company as well as derivation of trade recommendations


On-point project results based on specific needs

Reliable and close collaboration

Expertise in the Market Intelligence field

Stable and long-term collaborative partnerships

Competitor Analysis is used to identify the main competitors on a specific market and evaluate their strategies, strengths and weaknesses. With this analysis companies can compare their products or services with similar ones on the market and detect their competitive advantages.

Furthermore, Competitor Analysis can provide companies with a clearer understanding of the marketplace conditions within the industry they are considering to enter.

Through our custom-tailored approach based on our clients’ requirements, we offer a comprehensive analysis with a focus on the competitor’s portfolio, strategic moves, geographic focus, customers and similar aspects. In addition to this, the analysis can help you to evaluate your strengths and weaknesses in comparison to main competitors. This can be of crucial importance for marketing and strategic decisions.