In many cases there is insufficient market data. Assessment of the current market volumes or a forecast regarding their future development offers the opportunity to develop a Market Model. The analysis of relevant client-specific parameters and our rich set of experiences in this field helps us develop a reliable model with less data.
The creation of Market Model is mainly with relation to the following topics: internationalization, market entry, product and company positioning, and M&As. Our clients use the Market Modeling Analysis as a basis for their marketing concepts or business plans, especially when related to the topics: growth, internationalization, market entry, product and company positioning and M&As.
Key Topics Of Our Market Modeling
Multi-level approach delivers the best possible project results
The combination of secondary and primary data provides a comprehensive picture of our customers’ chosen markets. The relevant information, which is based on a variety of existing data from studies, databases, press-reports, and company annual reports, is collected and presented according to customers’ needs and preferences. All open questions, which were not answered during the secondary survey, are then primarily evaluated by the means of expert interviews and suitable surveys.
References & Project Examples
Niche markets are characterized by low amounts of available data. Hence, it is important for our clients to trust us with building up a well-founded Market Model. The following projects are a proof of our clients’ trust:
Market Modelling allows businesses to identify their market size and to better understand the market dynamics. It is often used when companies want to enter new markets, generate more growth or expand internationally. Furthermore, Market Modelling can help companies in the decision-making process strategic mergers and acquisitions decisions or market positioning strategy.
In terms of the Market Modelling we define the relevant target market based on detailed secondary research or primary surveys so as to identify trends and drivers of relevant markets. Based on collected data we evaluate the potential influence, the impact intensity and the likelihood of occurrence of the determined trends and drivers. Finally, our team creates different scenarios based on the trends and drivers analysis and evaluates the potential courses of action for achieving customers’ goals.