The success of a company is based not only on an excellent knowledge of the market but also on a deep understanding of the most important stakeholder group: the customers. Target Group Analysis is the optimal instrument for identifying customers and their respective needs and desires.
The services includes individual identification and analysis of relevant target groups, particularly for Sales and Marketing. Our extensive experience in creating reliable Target Group Analysis especially in the B2B environment and industry helps us dive deeper into the business case presented. Our main focus falls on: strategic growth, market entry, optimizing marketing strategy, positioning of products and companies.
Key Aspects Of Our Target Group Analysis
Multi-level approach delivers the best possible project results
The combination of secondary and primary data provides a comprehensive picture of our clients’ chosen target group. The relevant information, which is based on a variety of existing data from studies, databases, press-reports, and company annual reports, is collected and presented according to clients’ needs and preferences. All open questions, which were not answered during the secondary survey, are then primarily evaluated by the means of expert interviews and suitable surveys.
References & Project Examples
The Target Group Analysis is usually made in correlation with Sales and Marketing activities. Objectives such as growth, market strategy, optimization of market strategy and positioning of products and companies, motivated our clients to request for individualized Target Group Analysis.
By identifying the target group of our clients, resources can be better and more efficiently used, and products and/or services adapted to the individual customer needs. By adapting the offerings to the specific market requirements, their growth and success can be sustained and improved in the long term and the turnover can be maximized.
Our team can examine relevant target groups, gather all the information you will need and help you make the best decision for your company. The Target Group Analysis is especially useful when making positioning strategies for new products and/or services. It is important to communicate the unique characteristics of products or services to this individual target group. The analysis can also give our clients valuable information about the geographic location of their target market as well as the best places to distribute their products.