Time is a decisive factor in an intense competition. To be able to make decisions within the widest possible scope for action, trends must be recognized at an early stage. Our Trend Analysis is designed to help you achieve this goal. It offers the possibility to identify developments already in the development phase and thus to recognize opportunities and risks at an early stage. With the help of the Trend Analysis, your company can prepare itself for emerging changes and achieve competitive advantage.

We have extensive experience in the area of Trend Analysis in the B2B segment in industries like IT (IoT, Analytics, Cloud, Digitalization) and Automotive. The capacity of making complex analysis, combined with our deep knowledge and understanding of market trends is the core value that we have committed ourselves to. The Trend Analysis service offers the possibility to identify market trends, market opportunities and market risks at the early stage and can help your company adjust to market changes more easily and through that achieve/enhance its competitive advantage.

Trend Analysis

Key aspects of our Trend Analysis


Trend Identification

Identification and collection of trends in the macro environment such as economics, politics, society, etc. as well as with respect to market and technology development


Trend Scenarios

Trend evaluation with respect to influence, impact intensity as well as probability of occurrence and subsequent scenarios


Opportunities & Risks

Identification of opportunities and risks of current trends and market drivers


Options for Action

Based on identified opportunities and risks it is possible to establish necessary measures to cope with existing trends

Multi-level approach delivers the best possible project results

You can obtain a detailed picture of the chosen market through the combination of secondary and primary data. The relevant information which is based on a variety of existing data from studies, databases, press reports, and company annual reports is collected and presented according to management needs. The specific questions which were not answered during the secondary survey are then primarily evaluated through expert interviews and surveys with a suitable scope.



In order to deliver results that are individually tailored to your needs and requirements, a comprehensive pilot discussion of the project is conducted, in which our actions, milestones, interim presentations and final delivery are defined


Secondary Research

Through secondary research we collect and consolidate the most relevant information from various databases, press archives, reports and our extensive knowledge base


Expert Interviews

Supplementary validation of our information and hypotheses through interviews with experts from industry, industry consortiums, and correspondents


Project Completion

Via personal phone calls with our clients or through on-site information sessions. On request, presentations can be conducted in front of larger groups with further discussions about next steps

References & Project Examples

Trend Analysis is an important factor particularly for making strategic decisions. In most cases, our clients require continuous tailor-made Trend Analysis that give them the best overview of market dynamics and can help them make effective and quick strategic decisions. Trend Analysis can also be used when making individual decisions. The examples of our current trend analysis projects are focused on the following industrial sectors: IT (IoT, Analytics, Cloud, Digitalization), Automotive


International IT company

Technology and Trend Analysis for CRM systems in automotive retail. The analysis had a global scope and was focused on technological innovations and convenience

Market leader in automation

Country and Trend Analysis of machine building, automotive, food and beverage, electronics, biotech and pharmaceutical industries in Cambodia for strategic expansion purposes

Leading agricultural company

Trend and Driver Analysis to identify success factors and recommendations for action for stationary agricultural trade in 2020 in south Germany


On-point project results based on specific needs

Reliable and close collaboration

Expertise in the Market Intelligence field

Stable and long-term collaborative partnerships

Trend Analysis is used to identify market trends, market opportunities and market risks. It can help businesses adjust to market changes more easily and to achieve competitive advantage. Moreover, Trend Analysis can help management better understand the short-term liquidity position as well as the long-term solvency position of the company.

In order to improve business and to generate more growth, trend analysis can be used as a perfect tool to develop the strategy correspondent to these trends and business goals. In addition, the Trend Analysis could be used for investment purposes, because it gives an overview of the financial position of the business, as well as to predict the future events such as the future cash flow based on past data.

The first step is to identify trends from the macro environment and based on that to make trend evaluation regarding influence, impact intensity as well as probability of occurrence and subsequent scenarios. After the trend identification and evaluation, we evaluate opportunities and risks of current trends and market drivers and based on that we examine the potential courses of action.