Gravity Global builds full-funnel marketing programmes for brands operating in complex B2B and industrial markets – sectors where buying committees are large, cycles are long, and generic agency thinking fails. Combining ABM strategy, brand, creative, media, PR, data, and technology under one roof, the agency has completed 12 acquisitions to deliver an integrated brand-to-demand capability without the silos of holding company structures. With over 500 awards in 2025, the F.A.B. growth framework, and a certified 6sense agency partnership, Gravity Global gives ambitious B2B brands the intelligence and execution to turn complexity into competitive advantage.
Gravity Global was founded by Mark Lethbridge and is headquartered in London, United Kingdom, with 16 offices across North America, Europe, and Asia Pacific. The agency employs over 400 specialists globally. In 2025, Jose Lozano was promoted to CEO, with Lethbridge transitioning to Executive Chairman. The agency is backed by Elysian Capital, a UK mid-market private equity firm, and has completed 12 acquisitions since 2020 to build a full end-to-end marketing capability spanning brand strategy, demand generation, ABM, media, PR, content, SEO, and marketing automation. Gravity Global is the world's most awarded independent full-service marketing agency, earning over 500 awards in 2025 alone and winning Global B2B Agency of the Year at the B2B Marketing Awards for two consecutive years.
Gravity Global operates across four connected capability areas. Brand strategy covers positioning, the proprietary F.A.B. (Fame, Admiration, Belief) framework for measuring brand performance across the full customer journey, and integrated creative development. ABM and go-to-market delivers full-funnel account-based programmes from strategy through execution, including 1:1, 1:few, and 1:many programmes, ABM platform onboarding and configuration on 6sense, Demandbase, and Bombora, intent data integration, and KPI frameworks tied directly to pipeline and revenue. Media covers paid search, paid social, programmatic, SEO, and omnichannel digital media. Content and PR spans B2B content strategy, editorial production, public relations, and thought leadership programmes. All capabilities are integrated into single-agency engagements rather than siloed practice groups.
Gravity Global works primarily with B2B and complex-market brands in aviation, aerospace, financial services, technology, healthcare, manufacturing, mobility, and energy. Airbus outperformed its nearest competitor in media visibility and sentiment, beat commercial aircraft orders by 400%, and achieved over 50% share of positive coverage globally. Payoneer saw a 10% increase in global brand awareness and a 23% increase in global brand sentiment. Additional clients include Embraer, Bostik, MAN, Jupiter Asset Management, Santander, Aviva, Intuit, Rapyd, Ecolab, Honda, 3M, and NASA. The agency targets B2B organisations with annual revenues from $50 million to $5 billion+ and marketing budgets of $150,000 to $1 million+ annually.
Gravity Global is a certified 6sense agency partner and integrates 6sense intent data with activation across LinkedIn, The Trade Desk, and HubSpot within client ABM programmes. The agency has partnered with Trendemon for real-time website personalisation layered on top of ABM campaigns. It also holds HubSpot Diamond Partner status through its Mojo Media Labs division and has deep platform experience across Salesforce, Marketo, Demandbase, and Bombora. Gravity Global won Global B2B Agency of the Year at the B2B Marketing Awards 2024 and 2025.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
