HUT 3 takes intelligence and turns it into strategy – combining data-driven insight, sharp creativity, and AI-powered execution to deliver ABM programmes that convert pipeline into revenue. From 1:1 enterprise plays to scalable 1:many programmes, the approach is precision-targeted, results-first, and built around sales and marketing alignment. Multi-award-winning across ABM, demand generation, and AI-driven marketing, HUT 3 is the specialist partner for global B2B brands that need measurable growth, delivered fast.
HUT 3 takes its name and ethos from Hut 3 at Bletchley Park – the wartime intelligence unit that transformed raw data into actionable strategy for the Allied forces. Founded by Andy Johnson, who serves as Founder and Director, HUT 3 is headquartered in Northampton, United Kingdom, and operates as a global B2B specialist agency. The company has built a multi-award-winning reputation across ABM, demand generation, and AI-driven marketing, winning recognition from B2B Marketing Awards, Global Agency Awards, CIM Marketing Excellence Awards, and Marketing Week. HUT 3 serves enterprise and mid-market clients across technology, financial services, logistics, and professional services sectors worldwide.
HUT 3's service offer spans five areas. ABM covers precision-targeted 1:1, 1:few, and 1:many programme design and execution, including account selection, insight development, content personalisation, and sales activation. Programmes and Frameworks encompasses AI-powered channel marketing, multi-channel demand generation, and customer advocacy programmes that scale content through partner networks. X Function integrates data, AI, and creative strategy to fuel smarter decision-making, personalised storytelling, and lead conversion. AI-Driven Marketing delivers hyper-personalisation, predictive targeting, AI-driven insights, and automation to help brands optimise engagement at scale. Consultancy and Training equips internal teams with ABM fundamentals, demand generation strategy, sales alignment, and AI integration through expert-led training and strategic workshops. A client-exclusive knowledge community called The Collective supports ongoing learning and programme development.
HUT 3 helped UiPath industrialise ABM at scale, targeting 30+ accounts in six months. For Immuta, the agency delivered a 1:1 ABM programme that created an £800,000 pipeline with Volvo. A 1:1 at scale programme for another client achieved 142% incremental annual recurring revenue over two years, while a 1:many campaign drove $1.2 million in lead pipeline value across 12 target territories in six months. Using intent data in a combined ABM and new logo initiative, HUT 3 generated €249 million of pipeline and a deal value of €71 million for a technology client. Additional clients include Atos, Check Point, DHL, Fluke, Hiscox, Serco, Royal London, and OneAdvanced.
HUT 3 partners with leading intent data and ABM technology providers including 6sense, integrating their signals into programme activation. The agency has won six industry awards including Global Agency Awards for Best Marketing Campaign and Best New Business Campaign, a CIM Marketing Excellence Award for Best Use of Data and Insight, and B2B Marketing Awards recognition for ABM Campaign of the Year and Best Use of ABM. Andy Johnson is a regular speaker at the Global ABM Conference and B2B Marketing Live, presenting agentic AI frameworks and real-world ABM case studies.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
