Enterprise technology deals now involve 11 to 20 stakeholders and an average of 27 touchpoints before close. Most ABM programmes are still built around one or two contacts – missing more than two thirds of the actual buying committee. Ice Blue Sky was built to fix that. Combining strategic insight, buying group orchestration, and proprietary AI tools, the agency helps B2B technology brands engage every relevant stakeholder across target accounts – not just the visible ones – and connect sales and marketing in ways that actually accelerate pipeline and shorten sales cycles.
Ice Blue Sky was founded in 2007 by Charlotte Graham-Cumming, who serves as CEO and co-owner alongside directors Graham Reed and Francesca Beddow. The agency is based in the United Kingdom and works with B2B technology brands across the UK, Europe, and the US. It is listed in the top 10 fastest-growing B2B agencies in the UK and in the B2B Marketing UK Agencies Benchmark Report top 100. In 2022 the agency won Best Innovative Tech Agency and Best B2B Agency, and has since won Gold at the B2B Marketing Awards for Best Limited Budget Campaign. Ice Blue Sky is a Propolis member and a regular presence at B2B Marketing events including the Global ABM Conference. The leadership team brings a combined background of more than 25 years in B2B technology marketing spanning strategy, creative, and channel enablement.
Ice Blue Sky delivers across four interconnected areas. ABM strategy and execution covers ideal customer profiling, buying group mapping, account selection, personalised content and campaign development, and multi-channel ABM programme delivery across 1:1, 1:few, and 1:many tiers, underpinned by the FOCAL measurement framework that connects marketing activity to revenue rather than lead volume. Sales and marketing strategy provides go-to-market planning, brand messaging, value proposition development, and integrated demand generation programmes designed to build cohesive revenue teams. Partner and channel enablement helps technology vendors develop and execute channel marketing programmes, partner recruitment and enablement, and ecosystem go-to-market strategies that generate net new pipeline through indirect routes. Sales enablement builds the tools, content, and training that equip sales teams to engage buying committees with confidence. Two proprietary tools extend these capabilities: Personaly, a prompt-led content platform that builds tailored marketing content matched to each buyer's role, and Peopley, a LinkedIn outreach platform for personalised engagement at scale.
Ice Blue Sky serves enterprise and growth-stage B2B technology brands including Cisco, IBM, Citrix, Brother UK, Konica Minolta, CACI, SD Worx, Lakeside, and ITGL. For Cisco, the agency developed a role-based interactive video learning programme to support the Enterprise Agreement 3.0 partner enablement launch. For Lakeside, Ice Blue Sky achieved a 75% MQL-to-SQL conversion rate. For ITGL, an ABM campaign targeting 108 accounts at the JISC conference delivered Gold at the B2B Marketing Awards for Best Limited Budget Campaign. For Sorted, 4 SQLs were generated from 18 target accounts within two months.
Ice Blue Sky is a Cognism partner and has a strategic partnership with CloudApps combining predictive AI with Ice Blue Sky's go-to-market programmes to deliver the Blue Cloud AI managed service. The agency is shortlisted for B2B Marketing Agency of the Year and has been a finalist at the CRN UK Channel Awards. Ice Blue Sky is a Propolis community member and a regular speaker and contributor at Global ABM Conference events.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
