Informa TechTarget operates at the intersection of trusted editorial content and proprietary purchase intent data – giving B2B technology vendors unmatched precision to identify, engage, and convert active buyers. With a permission-based audience of over 50 million technology professionals across 220+ specialist media brands, no other platform combines content credibility with buyer-level intent signals at this scale. From market strategy through to pipeline activation, Informa TechTarget accelerates growth across the full product lifecycle – from R&D to ROI.
Informa TechTarget was formed in December 2024 through the combination of TechTarget – founded in 1999 by Greg Strakosch and Don Hawk in Newton, Massachusetts – and the digital businesses of Informa Tech, a division of FTSE-100 group Informa PLC. The resulting company is headquartered in Newton, Massachusetts, employs more than 2,000 people, and serves 7,500 customers worldwide. It trades on the Nasdaq Global Select Market under the ticker symbol TTGT, with Informa holding a 57% equity stake. The merger brought together TechTarget's established intent data and demand generation capabilities with Informa Tech's portfolio of specialist media brands, research, and events – including Industry Dive, Omdia, BrightTALK, and Computer Weekly.
Informa TechTarget offers an integrated suite of services spanning strategy, content, awareness, demand generation, and sales enablement. On the strategy side, it provides purchase intent analytics via Priority Engine, custom research and consulting, and annual research and advisory programmes through Omdia. Content services include custom content creation, sponsorable editorial content, and full-funnel production through Studio by Informa TechTarget. For demand generation, the company offers content syndication, modern BANT lead programmes, always-on buying group targeting, and webinar-led lead generation via the BrightTALK platform. Brand awareness is addressed through data-driven digital advertising and custom or native website experiences across the editorial network. Sales teams are served through intent data feeds, prospect-level exports, and sales content aligned to active buying cycles.
Informa TechTarget's ABM offering centres on identifying in-market accounts within a client's target list, surfacing the active buyers and buying groups within those accounts, and enabling personalised outreach informed by real content consumption signals. Technology vendors across cybersecurity, cloud, enterprise IT, and networking use the platform to prioritise their account lists, align sales and marketing on the same intent data, and accelerate pipeline from identified accounts. The company serves 7,500 clients globally, ranging from established enterprise technology vendors to fast-growing B2B software companies, and its Archer Awards programme annually recognises go-to-market excellence among clients across North America, EMEA, and APAC.
Informa TechTarget is recognised as a Leader in the QKS Group SPARK Matrix for Account-Based Marketing Platforms and appears in Gartner's Market Guide for Revenue Data Solutions and the Hype Cycle for Account-Based Marketing. The platform integrates directly with leading GTM tools including 6sense, Demandbase, Outreach, and Salesloft, enabling intent data to be activated within existing sales and marketing workflows. The company's editorial network has received 52 online editorial awards in 2025, including 43 Azbee Awards and 9 Neal Awards for B2B journalism excellence.
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