Most ABM platforms charge for impressions. N.Rich charges only when target accounts engage. Built on the only purpose-built B2B demand-side platform – not a repurposed B2C DSP – N.Rich combines ICP building, intent data, programmatic advertising across display, native, and video, and pipeline attribution in one self-serve platform. CPC rates typically sit below $2, campaigns launch in minutes, and performance is guaranteed. One client generated €13 million in created pipeline from ABM campaigns run through N.Rich.
N.Rich was founded in 2016 in Helsinki, Finland by Markus Ståhlberg (CEO) and Ville Maila (COO), following a pivot from an advertorial business into SaaS software. The company is headquartered in Helsinki and operates as a fully remote, distributed team of approximately 88–100 people. N.Rich has raised approximately $4.3 million in funding and reached $18.5 million ARR in 2024. It is the only ABM platform provider headquartered in Europe to be recognised in the Gartner Magic Quadrant for Account-Based Marketing Platforms. The company targets mid-market and enterprise B2B organisations and positions itself as an agile, execution-first alternative to the large US-headquartered ABM platforms.
N.Rich operates as an integrated ABM execution platform across four functional areas. ICP and account list building uses CRM opportunity data combined with firmographic and technographic signals and intent data to define and dynamically score ideal customer profiles – replacing gut-feel segmentation with data-driven account selection. Intent data captures first-party signals from website visitor identification and third-party signals from topic-based research activity across the web, surfacing which accounts are actively researching and at what stage of the buying journey. Account-based advertising runs programmatic display, native article, and video ads through N.Rich's purpose-built B2B DSP, connecting to major ad exchanges including AppNexus, PubMatic, and OpenX, as well as Google Display Network. Campaigns target accounts by IP address and cookie ID rather than general audience demographics, with charges applied only on engagement – clicks, video views, article reads, or website visits from target accounts. LinkedIn Ads integration allows coordinated campaigns across programmatic and LinkedIn, achieving up to 2x lower CPC. Attribution and reporting connects ad engagement and website activity to pipeline opportunities, average deal size, sales cycle length, and revenue through the GTM Leader Dashboard and Sales Velocity Dashboard. The platform integrates natively with Salesforce, HubSpot, LinkedIn Marketing Solutions, and LinkedIn Sales Navigator.
N.Rich is used by B2B technology, SaaS, cybersecurity, and professional services companies running account-based demand generation and pipeline programmes. One client generated €13 million in created pipeline and €1.3 million in closed sales influenced by N.Rich ABM campaigns. The platform is particularly well suited to mid-market and enterprise teams that need ABM advertising capabilities at accessible price points without the complexity or cost of larger US-based platforms, and to EMEA-based organisations where GDPR compliance in programmatic advertising is a core requirement.
N.Rich is recognised in the 2023 Gartner Magic Quadrant for Account-Based Marketing Platforms – the only European-headquartered provider in the report. The platform is fully GDPR and CCPA compliant and was among the first ad platforms to join IAB's Transparency and Consent Framework (TCF ID 20). Pricing starts from €9,750 per year with a performance guarantee.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
