ROI·DNA is 100% focused on B2B, combining deep expertise in ABM, account-based experience, paid media, and analytics with proprietary AI tools built specifically for enterprise technology marketers. Technology-led and data-driven, the agency has helped drive over $14 billion in revenue for leading tech brands including AWS, Cisco, Qualtrics, BeyondTrust, and Salesforce. As part of Hotwire Global, ROI·DNA delivers integrated digital marketing solutions with local expertise across North America, EMEA, and APAC – giving global technology companies a single partner for performance at scale.
ROI·DNA was founded in 2009 by Matt Quirie in San Francisco, California, as a culture-first B2B digital marketing agency built on performance, invention, and a strict zero-asshole policy. In June 2022, the agency was acquired by Enero Group, joining the Hotwire Global family of companies alongside PR, communications, and marketing consultancy brands. In June 2025, ROI·DNA expanded its global presence by integrating Hotwire's existing marketing services teams across EMEA and APAC, evolving from a North America-focused performance marketing agency into a global growth consultancy. The agency is led by Managing Director Surj Gish and operates as part of the Hotwire Global network, with Hotwire CEO Grant Toups leading the broader group. ROI·DNA employs over 150 people and operates across San Francisco, New York, and global offices within the Hotwire network.
ROI·DNA delivers end-to-end B2B growth marketing across five core disciplines. ABM and ABX services cover strategy, planning, and execution of account-based programmes at 1:1, 1:few, and 1:many tiers, with dedicated teams for targeting, personalisation, and sales alignment. Demand generation encompasses paid media across search, social, programmatic, and connected TV, as well as content-driven demand programmes. Analytics services provide performance measurement, attribution modelling, and martech stack optimisation – including delivering $5.6 million in annual savings for BeyondTrust through martech consolidation. Web strategy and development covers website design, UX, conversion optimisation, and future-proofed digital infrastructure. Two proprietary platforms extend these capabilities: ROI·DNA Ignite, an account intelligence tool for deeper 1:1 and 1:few ABM insight, and ROI·DNA Spark, an AI-powered search visibility solution for gaining brand presence in AI-generated answers.
ROI·DNA serves enterprise and growth-stage B2B technology companies across cybersecurity, cloud infrastructure, HR tech, financial technology, and SaaS. Qualtrics selected ROI·DNA as its global digital advertising partner to lead paid media strategy and execution across global and local markets. BeyondTrust used ROI·DNA's analytics and martech consultancy to save $5.6 million annually by streamlining its technology stack. Additional clients include AWS, Cisco, Salesforce, Flexential, Nerdio, Red Hat, SAP Concur, Avaya, Honeywell, Elastic, Pure Storage, and DataRobot.
ROI·DNA holds exclusive top-tier agency partnerships with 6sense, Google, Qualified, PathFactory, Mutiny, and LinkedIn. In 2025, the agency was named a Google Premier Partner, placing it in the top 3% of Google partners globally. ROI·DNA is a 6sense Breakthrough Teal sponsor and a recognised partner in the 6sense agency ecosystem. The agency is part of Hotwire Global and The Enero Group, an ASX-listed specialist portfolio of marketing and communications businesses.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
