Sendoso gives sales and marketing teams a scalable, measurable way to break through digital noise with personalised physical and digital sends – from handwritten notes and branded swag to eGifts and virtual experiences. The platform handles every step of fulfilment, ships to 165+ countries, and integrates directly into your existing GTM stack so sends can be triggered automatically from CRM, marketing automation, and ABM platforms. Sendoso customers report doubling win rates, achieving 6x second call rates, and closing deals 29% faster.
Sendoso was founded in 2016 by Kris Rudeegraap and Braydan Young in San Francisco, California, after Rudeegraap – a veteran software sales professional – found that personalised physical outreach consistently outperformed digital-only approaches. The company started as a Salesforce app for sending Starbucks gift cards before expanding into a full Sending Management Platform. Sendoso is a Series C company backed by over $152 million in venture funding, employs approximately 400 people, and serves more than 800 customers including Fortune 100 and Fortune 500 companies.
Sendoso's platform covers the full sending lifecycle. Marketers and sales teams can send from a catalogue of over 1,000 options – including eGifts, custom branded merchandise, virtual experiences, handwritten notes, and direct mail – with Sendoso managing procurement, storage, inventory, packing, shipping, and returns end to end. AI-powered SmartSuite tools provide gift recommendations based on recipient interests and pre-built campaign templates based on desired outcomes. Campaigns can be automated using intent signals and CRM triggers, with real-time tracking, ROI reporting, and full funnel attribution built into the platform. The Address Confirmation feature ensures deliverability without requiring a recipient's physical address upfront.
Sendoso is used across demand generation, ABM, sales development, and customer retention programmes. Outreach used the platform to support a 1:few ABM programme targeting enterprise accounts across North America and EMEA, generating $8 million in influenced pipeline from a single campaign. Clients use Sendoso to break into target accounts, accelerate stalled deals, drive event attendance, onboard new customers, and support renewal conversations – applying physical sends at each stage of the buyer journey. The platform is particularly effective for enterprise B2B technology vendors running high-touch, multi-stakeholder ABM programmes.
Sendoso integrates natively with Salesforce, HubSpot, Marketo, Eloqua, Outreach, Salesloft, and Gong, as well as leading ABM platforms including 6sense, Demandbase, Terminus, Bombora, and RollWorks. The company has been recognised by G2 as a leader in Account-Based Execution for multiple consecutive quarters and was named a LinkedIn Top Startup. Sendoso holds partnerships across the GTM technology ecosystem and is backed by investors including SoftBank Vision Fund, Oak HC/FT, and Craft Ventures.
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