Spinosi Marketing Strategies is the only consultancy in Italy focused specifically on Account Based Marketing – combining over 20 years of B2B management experience with a structured ABM methodology built for the Italian market. Led by Lorenzo Spinosi, the firm helps B2B organisations move from scattered marketing tactics to an aligned, account-focused growth motion – bridging strategy, CRM, and digital execution in one continuous engagement. Italy's first ABM Bootcamp was delivered by Spinosi Marketing in 2025.
Spinosi Marketing Strategies S.r.l. was founded by Lorenzo Spinosi, who serves as CEO, and is headquartered in Roseto degli Abruzzi, Abruzzo, with a second operational office in Rome. Lorenzo Spinosi has over 20 years of management experience across Italian SMEs and multinationals and has also served as a university lecturer. The company positions itself as Italy's first consultancy dedicated specifically to Account Based Marketing, operating as an outsourced marketing office for SMEs and a qualified strategic supplier for larger organisations. In 2025, Spinosi Marketing delivered Italy's first ABM Bootcamp, a structured programme for B2B CEOs, Marketing and Sales Managers, Innovation Managers, and Key Account Managers on implementing ABM in the context of complex Italian B2B buying groups. The company is also a research partner of the LUISS X.ITE Research Lab and a member of the SDA Bocconi SOSC Monitor.
Spinosi Marketing Strategies operates across strategy and execution. On the strategy side, the firm develops ABM programmes for B2B organisations, including account selection, buyer persona and buyer group research, go-to-market strategy, sales and marketing alignment, and CRM-based account management frameworks. On the execution side, the firm delivers web marketing, SEO, Google Ads, social media marketing, content development, branding, video production, and email marketing – providing clients with an integrated outsourced marketing function rather than isolated campaign delivery. ABM implementation is anchored in CRM integration, enabling clients to operationalise account-level targeting within their existing sales and marketing infrastructure. A Trendemon partnership, announced in 2025, extends the firm's capability into website personalisation for ABM campaigns.
Spinosi Marketing Strategies works primarily with Italian B2B SMEs and mid-market companies across manufacturing, healthcare, pharma, and industrial sectors. Clients include Angelini Industries, Angelini Pharma, Fameccanica, Fater, Liofilchem, RDB Italprefabbricati, SEA Automazioni, and Dirickx. The firm's work spans full ABM programme design for companies new to account-based approaches as well as digital marketing and CRM optimisation for organisations at more advanced stages of marketing maturity.
Spinosi Marketing Strategies is a certified Google Partner and SEO-certified through Search Engine News. The company is a Trendemon partner for website personalisation. It is a member of the LUISS X.ITE Research Lab and a participant in the SDA Bocconi SOSC Monitor. Lorenzo Spinosi delivered Italy's first ABM Bootcamp in October 2025. The firm is registered on MEPA (Mercato Elettronico della Pubblica Amministrazione), enabling procurement by Italian public sector organisations.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
