SPOTONVISION has been building ABM programmes for European B2B organisations since 2006 – longer than most agencies have been talking about it. The team combines deep buyer insight and persona research with full ABM execution across 1:1, 1:few, and growth models, certified expertise on Demandbase and Trendemon, and the B2B Vision Academy for internal team upskilling. Co-founders Shimon Ben Ayoun and Ingrid Archer also co-created the European ABM Forum with B2B Marketing, making SPOTONVISION the connective tissue of the European ABM community.
SPOTONVISION was founded in 2006 by Shimon Ben Ayoun (Managing Director) and Ingrid Archer (Managing Partner) – both former client-side B2B marketers – making it the Netherlands' first dedicated B2B marketing agency. The company is headquartered at Burgemeester Stramanweg 105, Amsterdam. The team serves B2B organisations across the Netherlands and wider Europe, with a client base spanning technology, professional services, and enterprise software sectors. SPOTONVISION has built three community assets alongside its agency practice: the B2B Marketing Forum, launched in 2010 as a knowledge-sharing platform for European B2B practitioners; the B2B Vision Academy, an ABM and B2B marketing training programme serving both internal talent and client teams; and the European ABM Forum, co-created with B2B Marketing (UK) in 2025 and held annually in Amsterdam.
SPOTONVISION operates across three integrated service pillars. Buyer Insight and Strategy covers buyer persona research, account intelligence, buyer journey mapping, and go-to-market strategy development – providing the research foundation on which ABM programmes are built. Account-Based Marketing execution spans the full programme lifecycle: ABM readiness and scoping, 3-month pilot campaigns, 1:1, 1:few, and growth ABM programme design, sales and marketing alignment, and ongoing programme optimisation. The agency offers structured entry points including an ABM Inspiration Session, ABM Readiness Sprint, ABM Pilot, and ABM Growth Blueprint for organisations at different stages of maturity. The B2B Vision Academy provides structured ABM and B2B marketing training for client-side teams, delivered as standalone programmes or integrated into broader engagements.
SPOTONVISION works with enterprise technology vendors and B2B scale-ups across the Netherlands and Europe. Salesforce engaged SPOTONVISION across brand campaigns, field marketing, strategic events, ABM, and executive engagement over a six-year partnership, with Salesforce subsequently named ADWEEK's B2B Brand of the Year. Cyclomedia used SPOTONVISION to build an ABM programme targeting Smart Mobility and Smart City stakeholders across Spain, France, Italy, and the UK. Odido implemented inbound lead generation and lead nurture campaigns, moving away from outbound. Additional clients include Elsevier, De Persgroep, and T-Mobile. Nag Patta, VP Field Marketing Northern Europe at Salesforce, credited SPOTONVISION with taking their ABM programme to a new level.
SPOTONVISION is a certified Demandbase service partner and a certified Trendemon partner. SPOTONVISION co-founded and co-produces the European ABM Forum with B2B Marketing, held annually in Amsterdam. The agency also runs the B2B Marketing Forum, one of Europe's longest-running B2B practitioner communities, and the B2B Marketing Awards Netherlands.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
