Markets are in chaos. AI has everyone in a spin. Buyers aren't buying like they used to – all leaving marketers under immense pressure to prove commercial impact. tmp's vision is to be the most referred revenue-generating partner for ambitious leaders of the world's most significant companies. Working with brands like AWS, ServiceNow, Palo Alto Networks, T-Mobile, and Capgemini, tmp finds the right mix of strategy, creativity, and media – backed by a proprietary ROI model to make every dollar work harder. The result: marketing that feels simple, teams that move as one, and outcomes to be proud of.
tmp, formerly known as The Marketing Practice, was founded in 2002 by Clive McNamara in Ardington, Oxfordshire, after he was unable to find a single agency offering a fully integrated B2B marketing solution. The agency is headquartered in the United Kingdom with offices in London, Oxford, Munich, Denver, and Sydney, and is led by CEO James Clifton. Backed by private equity firm Horizon Capital, tmp has grown through a buy-and-build strategy that has included five acquisitions since 2021 – incorporating Omobono, Kingpin, 90octane, Campaign Stars, and Rombii – to create the second-largest B2B agency group globally. The combined group employs approximately 400 dedicated B2B technology specialists worldwide and operates across North America, EMEA, and APAC.
tmp delivers integrated B2B marketing across five core areas. ABM spans strategy through execution – building programmes around real buying group behaviour, shared sales and marketing workflows, real-time signals, and AI-driven in-flight optimisation across 1:1, 1:few, and 1:many tiers. Demand generation covers integrated, insight-led campaigns designed to fill pipeline and prove revenue impact. Partner and channel marketing helps technology vendors build go-to-market programmes that align indirect sales with direct demand, using ABM to penetrate adjacent accounts within existing customer bases. Media transformation delivers paid and programmatic media that targets accounts with precision and measurable impact. Brand, creative, data and analytics, digital experience, sales activation, strategy, and AI consulting round out a full-funnel offering, all underpinned by a proprietary ROI model that connects marketing activity to commercial outcomes.
tmp works with enterprise technology brands running complex, multi-market marketing programmes where sales and marketing alignment, buying group targeting, and commercial accountability are business-critical. AWS, ServiceNow, Palo Alto Networks, T-Mobile, Capgemini, Nutanix, Splunk, Boeing Global Services, Forcepoint, Neste, Reltio, Microsoft, Salesforce, SAP, and Hewlett Packard Enterprise are among the agency's named clients. tmp has generated EMEA sales at 284x marketing investment for Atos and helped improve Microsoft Lumia's business market share from 12% to 26%, demonstrating its focus on commercial outcomes over activity metrics.
tmp has been the keynote sponsor of the Global ABM Conference and is a regular speaker and sponsor presence at major B2B Marketing events. The agency has been the most-awarded agency at the B2B Marketing Awards, including five wins in Best Lead Generation between 2010 and 2015, and ranked second among UK agencies by revenue in the B2B Marketing UK Agencies Benchmarking Report 2024. tmp is backed by Horizon Capital and operates as the largest independent B2B agency group globally focused exclusively on the technology sector.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
