Turtl is the only platform built specifically to close the gap between content creation and measurable revenue impact. Our patented Personalization Engine generates tailored content experiences for thousands of accounts in minutes – from 1:1 ABM plays to 1:many campaigns – while our analytics connect every reader interaction to CRM records, pipeline, and closed-won revenue. Clients like Cisco have cut content production times by up to 90%, Kantar grew marketing-attributed revenue by 550%, and Peoplesafe achieved an 85% win rate on bids and proposals.
Turtl was founded in 2014 by Nick Mason and Mark Sallows, who first developed the concept while working on a project at the University of Oxford, applying psychological principles of how people read and retain information to the design of digital content. The company is headquartered in London, United Kingdom, with offices in Boston, and employs approximately 100 people. Turtl has raised $17 million in funding, backed by Octopus Ventures and Riverside Acceleration Capital. CEO Nick Mason leads the business with a mission to transform content from a cost centre into a revenue-generating asset for enterprise and mid-market B2B organisations.
Turtl's platform is built around three interconnected capabilities. The creation layer enables marketing, sales, and customer success teams to produce interactive content – including reports, whitepapers, proposals, brochures, and ABM campaign assets – using a drag-and-drop editor and AI-powered tools, with no design or coding skills required. The personalisation layer uses Turtl's patented Personalization Engine to dynamically tailor content by account, persona, industry, or funnel stage at scale, drawing on CRM data and intent signals. The analytics layer captures over 1,200 behavioural data points per reading session and connects content engagement directly to pipeline and revenue through native integrations with Salesforce, HubSpot, Marketo, and 6sense. An AI agent called Hatch provides in-platform recommendations based on over 35 billion data points to guide content strategy and optimisation.
Turtl is used by ABM teams, demand generation teams, content marketers, and sales enablement functions at enterprise and mid-market B2B companies. Telenet and LeadFabric used Turtl to power a personalised ABM programme that delivered 4x more meetings and 10x more subscriptions. Informa Connect doubled lead generation by replacing static gated PDFs with interactive Turtl Docs. Frost & Sullivan achieved 54% higher click-through rates and 60% growth in global lead generation. Clients span technology, financial services, insurance, media, and professional services, with recognisable names including Cisco, Jabra, Kantar, and The Economist.
Turtl integrates natively with Salesforce, HubSpot, Marketo, and 6sense, with additional connectivity via API for custom CRM and marketing automation environments. The platform's interactive content format is backed by independent research from Lumen Research, demonstrating 90% more engagement than PDFs. Turtl holds ISO 27001 certification and operates with enterprise-grade security and governance controls. The company is a registered HubSpot Connect partner and is listed in the Salesforce AppExchange.
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