About the Event

The Elevation Awards are B2B Marketing's annual US awards programme, recognising and celebrating outstanding achievement in B2B marketing across the United States. Launched by B2B Marketing - the UK-based publisher behind B2B Ignite and the Global ABM Conference - the Elevation Awards are the US-facing counterpart to the long-running B2B Marketing Awards in the UK. The 2026 programme opened for entries on 14 January 2026, with an early bird deadline of 13 February and a standard submission deadline of 6 March. The awards ceremony date and location for 2026 have not been published at the time of entry creation. The awards are open to both marketing agencies and in-house marketing teams whose programmes targeted US-based audiences, either exclusively or as part of wider regional or global campaigns.

Audience & Attendees

The Elevation Awards are relevant to any US-based B2B marketing agency or in-house marketing team seeking to benchmark their work against industry standards, gain professional recognition, and celebrate campaign achievement. The judging panel is composed exclusively of client-side B2B marketing experts - senior practitioners including VP-level and CMO-level leaders from organisations such as Capgemini and PA Consulting - providing evaluative credibility and industry standing to the programme. Past participants and finalists represent B2B organisations across technology, professional services, financial services, and enterprise sectors.

Programme Structure

The Elevation Awards follow a two-stage judging process. In the first stage, all entries are reviewed online by the judging panel, which selects a shortlist of finalists in each category using a confidential scoring platform. Entries are evaluated against category-specific criteria with scoring based on evidence of innovation, impact, creativity, and commercial effectiveness. The second stage involves shortlisted finalists being assessed for winners. Results are announced at the annual awards ceremony - the specific format, date, and location of which are not confirmed for 2026 at the time of entry creation. A winners report is published following the ceremony, serving as a record of recognised work across the year.

Main Topics

The Elevation Awards categories span the full breadth of B2B marketing practice, grouped into programme mechanics, brand marketing programmes, growth marketing programmes, audiences and objectives, and teams and practitioners. Specific categories cover integrated and omnichannel campaigns, event marketing, content marketing, paid media, thought leadership, demand and lead generation, account-based marketing, channel and partner marketing, customer experience and retention, and individual and team recognition. The 2026 categories were announced in January 2026; full details are available on the awards website.

Closing Session

As an awards programme rather than a multi-session conference, there is no formal closing session. The awards culminate in a ceremony event at which finalists and winners are announced and celebrated.

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