About the Event

Demandbase GO London 2026 is a two-day event produced by Demandbase, taking place on April 13-14, 2026 in London. It is the European edition of the GO event series, Demandbase's primary in-person gathering format for B2B revenue practitioners. The event is positioned as a practitioner-level forum focused on AI-powered go-to-market strategy, with a specific emphasis on account-based marketing, buying groups, pipeline generation, and the alignment of marketing and sales teams. The 2026 edition builds on the format established at the GO London Summit in 2025, held at the Andaz London Hotel. The specific venue for the 2026 edition is not confirmed in publicly available information at the time of entry creation.

Audience & Attendees

The event is designed for B2B marketing leaders, sales leaders, and revenue operations professionals with a practitioner orientation. The typical attendee profile spans Demand Generation and ABM Managers, Marketing Operations and Revenue Operations leaders, Sales Development and Account Executives, and senior GTM decision-makers from B2B technology, SaaS, and services companies. The event draws participation from Demandbase customers, partners, and independent practitioners looking to advance their AI-driven GTM capabilities. Past editions have attracted speakers and participants from companies including Informa TechTarget, LeanData, and other B2B MarTech and revenue technology vendors.

Programme Structure

The programme spans two days. April 13 is dedicated to the AI in ABM Certification - a structured, in-depth training session for practitioners seeking formal certification in AI-powered account-based marketing. April 14 is the main conference day, running as a single full-day event with keynotes, sessions, and structured networking. Based on the 2025 edition format, the day includes opening keynotes from Demandbase leadership and subject matter experts, practitioner sessions covering ABM strategy and AI applications, peer networking, and an expo component with partner vendors. The format is intimate relative to large-scale industry conferences, prioritising depth of content and direct peer exchange over scale.

Main Topics

The 2026 programme centres on AI's role in transforming account-based go-to-market execution. Core subject areas include AI agents in B2B GTM - covering how agentic AI automates sales intelligence, orchestrates personalised engagement, and ensures marketing-sales alignment; account scoring and in-market buying signals as a replacement for volume-led lead generation; buying group identification and revenue process transformation; pipeline quality and conversion over pipeline volume; and the practical implementation of AI workflows across marketing and sales operations. The introduction of Demandbase's Agentbase platform - which positions AI agents as persistent digital assistants across the GTM workflow - is a recurring theme across Demandbase's 2026 event programme and is expected to feature prominently at the London edition.

Closing Session

The conference day on April 14 concludes with structured networking and peer connection opportunities, consistent with the intimate, community-oriented format of the GO event series.

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