Most B2B strategy projects take months and deliver reports that sit on shelves. Frenus delivers research-grade market and competitor intelligence combined with ready-to-execute go-to-market strategy – in one week, as a PowerPoint. With deep ICT expertise and active research hubs in Eastern Europe and South Asia, Frenus covers complex global B2B markets across IT, manufacturing, automotive, healthcare, construction, and energy. The combination of market intelligence and LinkedIn-based sales activation gives clients both the insight and the reach to move from analysis to pipeline without switching partners.
Frenus GmbH was founded in 2010 and is headquartered at Zettachring 10, Stuttgart, Baden-Württemberg, Germany. The company operates internationally with research hubs in Eastern Europe – including Sofia, Bulgaria – and South Asia. Frenus is an independent, owner-managed consulting firm serving medium and large B2B enterprises primarily in the ICT, automotive and mobility, manufacturing, healthcare, construction, energy, transportation, and logistics sectors. The team has completed projects for clients across Europe, the US, and global markets, with an approach built on combining secondary research from databases, studies, and company reports with primary data from expert interviews and targeted surveys.
Frenus operates across two integrated workstreams. The market intelligence offer covers market and competitor analysis, customer analysis, company and executive profiling, target list development, M&A support, sourcing advisory, and market monitoring – all delivered as structured, decision-ready outputs typically within one week. The go-to-market and marketing execution offer covers ABM strategy and programme development, go-to-market strategy, field marketing, sales enablement, and LinkedIn-based sales activation through the Frenus community and content platform. Frenus also operates a dedicated LinkedIn community focused on B2B marketing, ABM, field marketing, channel marketing, go-to-market, MarTech, and social selling, giving clients direct reach to senior B2B practitioners across multiple verticals. The two workstreams are deliberately connected: intelligence informs targeting, and execution is activated immediately from research outputs.
Frenus serves B2B technology vendors, strategic consultancies, and industrial enterprises that need market intelligence to support corporate strategy, M&A decisions, product development, or go-to-market planning – and need that intelligence translated into commercial action rather than static deliverables. Sector depth is particularly strong in ICT, digital health and KHZG, smart manufacturing, sovereign cloud, defence technology, automotive and electric mobility, and digital construction. Clients engage Frenus as a research-grade delivery extension when internal market intelligence capacity is insufficient, when speed is critical, or when reaching European and global B2B buyers through an integrated intelligence-plus-activation model is required.
Frenus operates a B2B marketing and sales LinkedIn community with a large membership base focused on ABM, field marketing, channel marketing, go-to-market, MarTech, AI in B2B marketing, and social selling. The company is an active participant in the European B2B marketing and ABM ecosystem and contributes regular research-backed content on market trends across its core verticals.
Wir arbeiten mit Führungskräften, die den Status quo ablehnen. Unsere Teams bringen tiefes Branchenwissen und einen klaren Fokus auf Ergebnisse.
