Individual Research for ABM: Deep, Relevant, and Actionable

What’s Inside Our ABM Research? From strategic guidance to execution-focused insight, we tailor every research engagement to match your scope, goals, and ABM maturity. Here’s a look at the types of research and modules we typically provide: ‍

Date

April 18, 2025

Special - Marketing

Thomas Allgeyer

Methodology: Every two weeks we collect most relevant posts on LinkedIn for selected topics and create an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

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What’s Inside Our ABM Research?

From strategic guidance to execution-focused insight, we tailor every research engagement to match your scope, goals, and ABM maturity. Here’s a look at the types of research and modules we typically provide:

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Key Decision-Maker Identification

Map decision-makers across IT, business units, and shared services
Extract responsibilities, influence levels, project ownership, and budget authority
Identify key initiatives and touchpoints from LinkedIn, interviews, press, and public data

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Stakeholder & Buying Center Deep Dives

Functional teams & their roles in procurement or transformation
Centralized vs. distributed decision-making structures
Internal project champions vs. operational blockers
Persona clusters, cross-functional engagement points

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Organizational Strategy & IT Priorities

Corporate strategy, transformation initiatives, and M&A
Digital and IT roadmaps, key platforms in use, and strategic investments
Budget allocations and shifts in sourcing models

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Business Unit & Team-Specific Views

Specific departments (e.g., HR, marketing, logistics) and their technology usage
Internal teams or guilds working on innovation or customer experience
Core applications or tools tied to those teams (e.g., event platforms, CRM, analytics)

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Segment Attractiveness & Prioritization

Revenue and employee footprint
Regional coverage and subsidiary networks
ABM relevance based on segment maturity and active initiatives

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Deal History & Tech Partnership Analysis

Past purchases and the partners involved
Strategic alliances (e.g., cloud platforms, integrators)
Trends in vendor selection and implementation focus

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Why It Matters

ABM fails without context. Knowing what a stakeholder really does, which teams are central to your pitch, or how an org has previously worked with vendors changes everything.
We tailor depth by need. Whether you need a dense 2-pager for 50 accounts or a full 25-page profile for your top 10 key targets - we deliver what’s necessary, nothing more.
AI-assisted, humanly validated. We leverage smart tools to enhance scale, but every profile is reviewed and curated by analysts who understand context, nuance, and relevance.

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Final Thoughts

ABM isn’t just about personalization — it’s about precision . Individual Research enables your teams to stop guessing and start engaging accounts in a truly meaningful way.
Interested in learning how this fits into your GTM strategy? We’re happy to explore how a research partnership with Frenus can help.
Zettachring 8 Stuttgart, Baden-Wuerttemberg 70567, Germany

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