#OMR25: Accelerating AI‐Powered Growth, Data‐Driven Partnerships, and Performance‐Led Marketing

The first day at #OMR25 revealed a festival pivoting from pure ad‐tech to a platform for AI‐enabled growth plays and bold ecosystem partnerships. Product launches and experiential brand installs underline a race to own the post‐cookie customer relationship; meanwhile, telecom and platform players are positioning infrastructure as the next competitive moat.

Date

May 7, 2025

Special - Marketing

Thomas Allgeyer

Methodology: We collected most relevant posts on LinkedIn talking about #OMR25 and created an overall summary only based on these posts. If you´re interested in the single posts behind, you can find them here: https://linktr.ee/thomasallgeyer. Have a great read!

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AI & Analytics

Masterclasses spotlight hands‑on generative AI use in campaign design, creative production and CRM optimisation
Vodafone, Google and SAP demos link cloud scale and telco data to real‑time personalisation and predictive CX
Speakers stress that disciplined experimentation and data literacy outperform intuition when deploying new AI tools

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Platforms & AdTech

Reddit for Business pitches high‑intent communities as a new performance channel for European brands
Google analytics partners unveil tighter Cloud‑Ads‑YouTube integrations that close the planning‑measurement loop
Sessions urge marketers to ship fast, learn from platform signals and iterate creative with minimal friction

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Telco & Connectivity

Vodafone Business converts its stand into a live 5G and edge showcase that anchors AI demos in network reality
Die Techniker and other digital‑health players frame connectivity as a driver of wellness outcomes and marketing lift
Panels underline that latency, coverage and security are now core CX variables, not back‑office metrics

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Influencer & Branding

Corporate‑influencer panels move beyond reach to emphasise trust, subject‑matter depth and consistent narrative
Women leaders share networking rituals that translate personal brands into commercial deal flow
LinkedIn playbooks on employee advocacy show how structured content calendars feed measurable pipeline impact

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Retail & Customer Experience

E‑commerce operators share growth playbooks that centre on first‑party data and service integration
SAP’s “Unstoppable CX” store merges online preferences with in‑store triggers for unified commerce journeys
Consensus builds that frictionless service design is the most reliable driver of repeat purchase in both B2C and B2B

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Talent & Careers

Google Careers Lounge streams live mentoring for sales candidates, proving employer branding is content marketing
Job stages pair personal‑branding talks with CV clinics to turn booth traffic into qualified talent pools

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Event Experience & Insights

Philipp Westermeyer frames 2025 as a make‑or‑do year for marketers navigating AI regulation and privacy shifts
Scott Galloway’s keynote on brand trust and economic optimism sets a pragmatic tone for strategy debates
Evening side events, from Proudr LGBTIQ+ networking to independent podcast meetups, turn the city into an inclusive innovation forum

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