strategic b2b marketing
Your go-to-space for high-impact insights and meaningful connections in the world of B2B Marketing
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what we cover

Seven focused areas shaping modern B2B marketing strategy and execution
Discover Our Expertises

Where B2B marketers connect, learn, and grow

We curate the best of Linkedin for you hand-picking pasts and expert content on Account-Based Marketing. Field and Channel Marketing. Go-to-Market strategies, and more. Our community brings B2B marketers together to share experiences, solve challenges, and build relationships that matter.

ACTive community members

13,000+

Sharing strategies that move markets

Focused topic areas

7

From ABM to AI in B2B Marketing

are in enterprises, strong focus on EU / United States

50%

Started with Excel, built someting real

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Connected with over 13,000 B2B marketing professionals sharing insights and strategies

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Discover Our Expertises

Move from Community
Intelligence to
Commercial Growth

Our community is where we identify the "Missing Signals" of the market. Our expertise page is where we turn those insights into high-precision GTM strategies, ABM engines, and measurable commercial results for your organization.

Strategic ABM Architecture
We take the human-centric principles discussed in our marketing hub and deploy them as deep-tier Account-Based Marketing engines that cut through the noise of generic automation.
GTM Efficiency & Velocity
We apply our "New Logic of ICT" to your commercial structure, closing the gap between marketing activity and actual revenue through agile, sprint-based execution.
The Al-vs-Human Quality Audit
We move beyond theoretical discussions to provide hands-on auditing of your sales and marketing output, ensuring your distinctiveness remains your strongest competitive moat.

Where Insight Becomes Impact

Our communities aren't just for observation-they are engines for growth.

Thank you for including my article, Thomas!— and for curating such a thoughtful and timely roundup. The pace of digital construction is only accelerating, and it's encouraging to see space being made for insight & nuance ✨
Willow Williams
ThreadPoint Studio + Foundation CIC
Another great round up Thomas Allgeyer thanks for sharing. 👍
Gavin Cartey
UK Marketing Manager, FEIN Power Tools UK
Great summary of posts Thomas Allgeyer. Extremely useful, valuable, and encouraging meaningful connections!!
Felipe Manzatucci
Director and Founder, OptimaBI
MANY THANKS Thomas Allgeyer! Great composition of the last weeks...
Prof. Dr. Lisa Lenz
Founder & Managing Partner, Building Information Management GLW GmbH
Thanks for adding my post to this Thomas Allgeyer and for a great selection of ideas and examples. I can’t wait to get reading.
Ashleigh Rastall
Strategic Infrastructure Advisor & Non-Exec Director, Allora Infrastructure
Appreciate the help in promoting these valuable lessons, Thomas! Love these posts that you do each week, super valuable (and super helpful)!
AJ Waters
Chief Evangelist, Kahua
Thanks for featuring my article along with a bunch of other fantastic resources!
Erin Khan
Founder, Sr. Consultant, Erin Khan Consulting
The best content aggregation on LinkedIn (in my humble opinion). Great work as always, Thomas!
Joshua Weyand
Sr. Strategic Client Partner, Trunk Tools
An excellent way of summarizing key points made through the week on LinkedIn. Smart.
Robert Little
Chief of Robotics Strategy, Novanta Inc.
This is a fantastic synthesis of the current landscape in smart manufacturing, Thomas Allgeyer. Your insights into the real challenges of people and priorities truly resonate.
Maninder Singh
Founder, VyaparGro

Results that speak

How we solve real problems for real clients

Beyond analyst coverage
:
Filling the strategic gaps your current intelligence sources leave open
Validate before building
:
Early-Stage Market Validation: Test OEM Demand Before Burning Millions in R&D
Smart vendor selection
:
AI Ecosystem Strategy: Vendor Selection, Partnership Due Diligence & Build-vs-Buy Analysis
Database to capital
:
Account-Based LP Engagement: From Database to Committed Capital
Earn Attention First
:
Account-Based Social Engagement: Warming Cold Accounts Before Outreach
Win every deal
:
Product feature benchmarking and sales battle cards: know exactly where you win, where you lose, and why
Insights

What We Have Learned

Read More

Best of LinkedIn: MarTech Insights CW 10/ 11

MarTech conversations over the past two weeks point to a clear shift from experimentation to execution discipline. The strongest signals center on leaner stacks, better data foundations, tighter revenue alignment, and more practical AI deployment inside existing workflows.

Best of LinkedIn: Go-to-Market CW 10/ 11

Go-to-Market is moving into a new phase, where system design matters more than team size. The selected LinkedIn content shows AI changing not only productivity, but also workflow architecture, role definitions, tooling logic, and the foundations of execution.

Best of LinkedIn: Field Marketing CW 10/ 11

Field marketing is consolidating its role as a core commercial lever, with clear movement toward pipeline ownership and structured execution. Teams are prioritizing measurable impact, tighter sales integration, and scalable engagement models. The shift is less about experimentation and more about disciplined, repeatable performance.

Best of LinkedIn: Account-based Marketing CW 10/ 11

Account-based marketing over the past two weeks shows a clear shift from tactical execution toward system-level thinking. AI adoption is accelerating, but most teams remain constrained by weak foundations in ICP definition, data quality, and orchestration. The gap between tooling and strategy is now the defining theme.

Best of LinkedIn: AI in B2B Marketing CW 09/ 10

AI adoption in B2B go to market continues to move from experimentation to operational execution. Across the last two weeks, LinkedIn discussions show a clear shift toward automation of sales development, consolidation of AI tools, and the emergence of agent based workflows that reshape how marketing and revenue teams operate.

Best of LinkedIn: Social Selling CW 09/ 10

Two weeks that reinforced one central shift. Social selling is moving away from growth hacks and toward trust, expertise, and human interaction. The strongest signals point to authentic employee voices, deeper conversations before outreach, and content built around real expertise rather than algorithm tricks.

We are Frenus

We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.

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