Supplier Profile
Inflexion Group
A specialist ABM consultancy and training provider, helping leading B2B companies design, build, and scale account-based programmes that deliver sustainable growth.
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Inflexion Group brings together a team of experienced ABM practitioners with decades of in-house delivery experience — not theorists, but people who have built and run ABM programmes from the inside. Their combination of strategic consulting, hands-on execution support, and accredited training through the ABM Academy makes them one of the most comprehensive ABM capability partners available to B2B enterprises globally.
Inflexion Group is a specialist ABM consultancy and training provider founded in 2021 by Bev Burgess, Tim Shercliff, and Louise Jefferson — bringing together over 100 years of combined experience in marketing, sales, and consulting. The firm works with leading B2B companies to design, build, and scale account-based marketing programmes that deliver measurable, sustainable growth. Its consultants are all former in-house ABM practitioners, which gives the firm a pragmatic, execution-first approach that distinguishes it from traditional marketing consultancies.
Inflexion Group operates across three core service lines. Its consulting practice covers ABM programme design, strategic account prioritisation, sales-marketing alignment, ABM diagnostics, Centre of Excellence setup, and pursuit marketing for high-value deal situations. Its execution support model allows the firm to act as an embedded extension of a client's internal team — providing ongoing mentoring, hands-on delivery, and scalable resourcing as programmes grow. Through the ABM Academy, the firm offers a structured curriculum of accredited training courses ranging from introductory practitioner programmes to advanced certifications, delivered publicly, on-demand, and as custom in-house programmes for enterprise teams.
Inflexion Group has delivered ABM programmes for clients including VodafoneZiggo, ServiceNow, and a range of global professional services firms. Representative engagements include building a multi-tiered ABM programme for VodafoneZiggo from the ground up, helping a global professional services firm establish its first enterprise ABM programme and achieving 100% internal stakeholder recommendation rates, and supporting ServiceNow's transition from a product-centric to a value-based ABM model, resulting in four-fold programme growth since 2018.
Inflexion Group is a regular programme partner and research contributor at B2B Marketing's European ABM Forum and Global ABM Conference. All ABM Academy courses lead to public accreditation including digital credentials via Credly. Bev Burgess is recognised as a worldwide authority on ABM and author of multiple Kogan Page titles including Account-Based Marketing: The Definitive Handbook for B2B Marketers (2025).
We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.
