About the Event

The ANA AI and Technology for Marketers Conference is an annual national industry conference produced by the Association of National Advertisers (ANA). The 2026 edition takes place September 23-25 at MGM National Harbor in Oxon Hill, Maryland. The conference is part of the ANA's National Industry Conference series and sits alongside events such as the Masters of B2B Marketing Conference, the Masters of Marketing Conference, and the Measurement & Analytics Conference. It is specifically focused on the intersection of AI, marketing technology, and emerging platforms, and is designed to equip senior marketing professionals with the knowledge and frameworks needed to integrate intelligent technologies into their strategies. The 2025 edition was presented by Meta and held in Austin, Texas. The 2026 presenting sponsor had not been announced at the time of entry creation. ANA client-side member organisations attend free of charge; solution provider and non-member attendees register at tiered pricing.

Audience & Attendees

The conference draws CMOs, marketing technology leaders, digital marketing executives, marketing operations directors, and senior practitioners from large US enterprises and global organisations. The 2025 edition featured speakers from Nestlé, Liberty Mutual, Mattel, IBM, Nationwide, Inspire Brands, American Family Insurance, Northwell Health, SAP, Salesforce, Zeta Global, Meta, Adobe, Brandtech Group, Kantar, Snowflake, and Kyndryl, among others, giving a clear picture of the brand-side and technology partner audience the conference serves. ANA's own AI and Marketing Technology Practice leadership features prominently across the programme. Virtual attendance is available via the ANA Events app and the Grip platform, with on-demand replay access for members post-event.

Programme Structure

The three-day conference begins on the afternoon of Wednesday September 23 and concludes at noon on Friday September 25. The format combines plenary keynotes with breakout sessions and workshops. The 2025 edition included expert sessions, hands-on workshops, and an opening keynote. Both in-person and virtual tracks are available, with live session access and networking tools provided through the Grip platform. Session content is made available in the ANA members-only content library following the conference. A full agenda and speaker lineup for 2026 had not been published at the time of entry creation.

Main Topics

The conference centres on the role of AI and technology in transforming marketing practice. Based on the 2025 programme, recurring themes include making decisions about AI and other new marketing technologies at the enterprise level; integrating AI into marketing operations, content, and customer experience workflows; building AI-ready data and technology infrastructure; using AI to understand brand visibility in AI-mediated discovery environments; scaling AI adoption across marketing teams with appropriate governance; omnichannel engagement and personalisation powered by data and AI; marketing technology selection and deployment frameworks; privacy, compliance, and ethical AI in marketing contexts; and the broader transformation of marketers and the marketing function in the AI era - not just marketing tools.

Closing Session

The conference concludes at noon on Friday September 25. No specific closing session or speaker has been published for 2026 at the time of entry creation. Session content will be made available in the ANA members-only content library following the event.

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