Account-Based Marketing
That Moves Revenue
Frenus combines research-grade account intelligence with execution infrastructure. We don't just identify target accounts - we build the data layer, content strategy, and outreach systems that turn ABM from framework into pipeline.
Get in touchExplore Our ABM Services
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Trusted by Leading B2B Organizations

Europe's Largest ABM
Practitioner Community

Frenus bridges market intelligence with ABM execution. We operate the Strategic B2B Marketing Community - 14,000+ practitioners across ICT, consulting, and industrial sectors—and deliver the research infrastructure and training frameworks that turn account-based strategy into pipeline.
Discover Our Industries

ABM Intelligence & Research

Account selection, buying center mapping, and market intelligence that identifies where you have structural advantage. Research-grade sourcing. ICP profiling. Starting from One-week delivery.

ABM Training & Frameworks

Hands-on training for enterprise teams. Account selection, stakeholder mapping, content orchestration, LinkedIn engagement. Built for practitioners, not consultants.

Community & Insights

14,000+ members. Bi-weekly ABM insights. Peer exchange with real operators across ICT, consulting, and industrial sectors.

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Our ABM Expertise

Intelligence and training that turns ABM into pipeline
Discover Our Expertises
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ABM Intelligence

Account selection, buying center mapping, and market intelligence that identifies where you have structural advantage. Research-grade sourcing delivered in one week.

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ABM Training

Hands-on training for enterprise teams. Account selection, stakeholder mapping, content orchestration, LinkedIn engagement. Built for practitioners, not consultants.

Results that speak

How we solve real problems for real clients

Map every stakeholder
:
Buying Center Analysis: Navigate Complex Enterprise Sales With Complete Stakeholder Intelligence
Research. Synthesize. Win.
:
Win Strategic Accounts with Deep Intelligence
Earn Attention First
:
Account-Based Social Engagement: Warming Cold Accounts Before Outreach
Fill every event
:
Turning LinkedIn Outreach into Event Attendee Pipeline
ABM Insights

WHAT'S MOVING IN ABM

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Best of LinkedIn: Account-based Marketing CW 10/ 11

Account-based marketing over the past two weeks shows a clear shift from tactical execution toward system-level thinking. AI adoption is accelerating, but most teams remain constrained by weak foundations in ICP definition, data quality, and orchestration. The gap between tooling and strategy is now the defining theme.

Best of LinkedIn: Account-based Marketing CW 04/ 05

The last two weeks in Account-Based Marketing showed a clear shift from tooling obsession to execution discipline. Practitioners doubled down on segmentation quality, sales alignment, and practical AI use, while calling out vanity metrics and copy paste SaaS playbooks. The focus moved decisively toward pipeline impact and enterprise reality.

Best of LinkedIn: Account-based Marketing CW 06/ 07

Over the past two weeks, Account-Based Marketing has clearly evolved beyond isolated pilots and tool experiments. The conversation is shifting toward signal-driven orchestration, AI-enabled execution, and tighter sales alignment. The common thread is discipline in account selection, data quality, and measurable revenue impact.

We are Frenus

We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.

let's talk
Frenus GmbH
Zettachring 8, 70567 Stuttgart, Germany
+49 711 99529-629
inquiry@frenus.de
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