About the Event

Auto Zürich 2026 runs November 5-8, 2026 at Messe Zürich, organized by Auto Zürich AG. It's described as Switzerland's largest live automotive event, featuring around 70 brands, model highlights, and exclusive premieres alongside pioneering mobility trends.

Audience & Attendees

The show draws the general public and automotive enthusiasts, with an exclusive pre-opening on the evening of November 4, 2026 offering early access to premieres. The show has formed a partnership with Broad Arrow to support car collectors and enthusiasts of historic and contemporary automobiles.

Programme Structure

The event runs over four public days from November 5 to 8, alongside the November 4 pre-opening evening, and includes the EV EXPERIENCE platform where visitors can book personal test drives.

Main Topics

The show covers new car premieres and model highlights across around 70 brands, with a dedicated focus on electric vehicles through the EV EXPERIENCE test-drive programme.

Closing Session

The event runs through its final day, November 8, 2026, at Messe Zürich.

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