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The B2B Marketing Awards are produced by B2B Marketing and have run annually for over 20 years, establishing themselves as the internationally recognised gold standard for creative and commercial excellence in B2B marketing. The 2025 edition marked the 20th anniversary, held on 26 November 2025 at Old Billingsgate, London. The awards attract 500+ entries each year from agencies and in-house teams across the UK and internationally, and the ceremony draws the senior B2B marketing community together for an evening of recognition, entertainment, and peer networking.
The B2B Marketing Awards are open to both marketing agencies and in-house B2B marketing teams. Entrants and attendees span a wide range of B2B sectors including technology, financial services, professional services, manufacturing, and healthcare. The judging panel is composed of senior client-side B2B marketers and industry experts, lending credibility and practitioner authority to the evaluation process. The ceremony itself is a networking occasion as much as an awards event, attended by agency leaders, CMOs, marketing directors, campaign teams, and senior practitioners from across the UK B2B marketing industry.
The B2B Marketing Awards follow a two-stage entry and judging process. In the first stage, all submissions are reviewed online by the judging panel, which scores entries against category-specific criteria and selects a shortlist of finalists. The shortlist is announced publicly ahead of the ceremony. In the second stage, judges determine Gold, Silver, and Bronze winners in each category. Winners are revealed at the annual gala ceremony, which includes a three-course dinner, a celebrity host, live entertainment, and post-ceremony dancing and social activities. Following the ceremony, a formal Winners Report is published, documenting the awarded work across all categories.
The awards categories span the full breadth of B2B marketing practice, grouped under five themes: Programme Mechanics, Brand Marketing, Growth Marketing, Audiences and Objectives, and Teams and Practitioners. Individual categories include integrated and omnichannel campaigns, event marketing, content marketing, paid media, thought leadership, demand generation, account-based marketing, channel and partner marketing, most commercially successful campaign, best use of AI, best campaign with a limited budget, and individual and team recognition. The 2026 categories have not yet been announced; based on the 2025 pattern, the full category list is expected to be published in mid-2026 when entries open.
As a gala ceremony rather than a multi-session conference, the event culminates in the final awards announcements, followed by celebration, live entertainment, and post-ceremony dancing.
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