About the Event
ProductLab Conference 2026 runs September 15-17 in Berlin, built for in-house product teams to lead, build and operate alongside industry leaders. Each day has a distinct purpose: a curated Leaders Day (Sept 15), hands-on AI and Craft Day workshops with capped seating (Sept 16), and a main Conference Day of talks, deep dives and roundtables (Sept 17).
Audience and Attendees
The 2025 edition drew more than 250 product managers and senior leaders with 20-plus speakers from companies including Zalando, Miro, Booking.com and Delivery Hero. Confirmed 2026 speakers include Michelle Parsons, Luca Rossi and Malte Landwehr.
Programme Structure
The agenda includes main stage talks, two Deep Dive rooms, roundtables and networking, plus parallel workshop tracks on building AI products, judgment, strategy and product marketing.
Main Topics
Sessions cover how top companies are building agentic products, adopting AI in the product operating model, and tackling new challenges in craft, strategy and alignment.
Closing Session
The conference closes with a keynote from Michelle Parsons, who has led product and design work at Spotify, Netflix, Hinge and now Lora, addressing what makes product leaders irreplaceable in the age of AI.







