About the Event

Technology for Marketing (TFM) is an annual two-day conference and exhibition produced by CloserStill Media, described as the UK's top destination for AI and MarTech. The 2026 edition takes place September 23-24 at ExCeL London, Royal Victoria Dock. TFM is co-located with eCommerce Expo, the UK's largest e-commerce event, with a single ticket granting access to both shows simultaneously. The combined event draws over 10,000 B2B and B2C senior MarTech professionals across two days, with 200+ world-leading MarTech solution providers and agencies exhibiting across the floor. Conference content spans 10 themed theatres, delivering over 200 hours of live CPD-accredited sessions. The event also has international sister events in Barcelona, Madrid, and Asia. Sponsors include Amazon Ads, Klaviyo, Optimizely, ActiveCampaign, Dotdigital, Branch, and Spotler.

Audience & Attendees

Technology for Marketing serves a broad UK marketing professional audience spanning both B2B and B2C contexts, including digital marketing managers, content and social media specialists, SEO and paid media practitioners, CRM and data professionals, CMOs, marketing directors, and MarTech decision-makers at the director and VP level. The event's co-location with eCommerce Expo extends the audience to include e-commerce leaders, heads of digital, and technology buyers from retail and direct-to-consumer businesses. Past 2025 speakers represented organisations including John Lewis & Partners, Dr. Martens, Iceland, Aviva, Condé Nast, UKTV, The AA, Snag Tights, and WeWork, alongside independent specialists in SEO, paid media, and programmatic. A VIP Visitors programme provides dedicated engagement for senior decision-makers.

Programme Structure

The two-day programme runs from 09:30 to 17:00 on September 23 and 09:30 to 16:45 on September 24. Content is delivered across 10 dedicated MarTech and e-commerce conference theatres running simultaneously, each focused on a specific theme or discipline. Session formats include keynotes on the Headline Stage, practitioner-led presentations, panel discussions, and workshops. All conference content is CPD accredited. The exhibition floor runs alongside the programme throughout both days, with 200+ solution providers available for demonstrations and meetings. A dedicated networking space - the Network Hangout - is available for structured peer connection. An event app is provided for session planning and in-show navigation.

Main Topics

TFM's 10 conference theatres cover the breadth of modern marketing technology practice. Based on the established programme structure and 2025 content, areas include AI in marketing and AI-powered tools; content creation and content marketing; lead generation and demand generation; marketing analytics and data insights; SEO and organic search; paid advertising and performance marketing; CRM and customer data platforms; email and lifecycle marketing; programmatic advertising and media; and social media and influencer marketing. The 2026 edition positions AI as a central cross-cutting theme across all theatres, reflecting AI's growing role in marketing operations, personalisation, and automation.

Closing Session

The event closes on September 24 at 16:45. On-demand recordings of select 2025 sessions are available through the TFM website, and a similar post-show content access programme is expected for 2026 attendees.

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