Madison Logic is the only ABM platform that unifies content syndication, display advertising, connected TV, audio, and LinkedIn into a single activation and measurement platform – powered by 20 years of proprietary intent data across 45 million accounts and 417 million professional contacts. Our ML Insights engine uses AI to identify which accounts are in-market and score them for purchase propensity, so marketers always know where to focus. Clients leveraging multi-channel ABM with ML Insights see 32% lift in engagement, 28% faster sales cycles, and 17% increase in pipeline.
Madison Logic was founded in 2005 and is headquartered in New York City, with offices in London, Dublin, and Singapore. The company is led by CEO Keith Turco and was acquired by private equity firm BC Partners in December 2022. Co-founder Vin Turk continues as Senior Vice President of Audience Development. Madison Logic has appeared on the Inc. 5000 list of fastest-growing companies nine consecutive times, reflecting sustained growth since its founding. The company employs approximately 300–400 people globally and serves enterprise and mid-market B2B organisations across 129 industries worldwide. Notably, Madison Logic's early intent data research was later spun off as Bombora, which became the industry standard for B2B intent data.
The ML Platform is built around four interconnected capabilities. ML Insights is the data and intelligence layer, combining 20 years of proprietary intent signals, firmographic, technographic, and behavioural data across 45 million accounts to dynamically score and prioritise in-market buying groups. Multi-channel activation spans ABM Content Syndication – delivering content to verified audiences who are actively researching solutions – alongside ABM Display Advertising, ABM Connected TV, ABM Audio Advertising, and ABM Social Advertising via LinkedIn. These channels are managed and optimised from a single platform, enabling fully coordinated cross-channel campaigns that reach buyers 24/7 across devices and media formats. Measurement and attribution tools connect campaign activity to pipeline and revenue outcomes, integrating with Salesforce, HubSpot, Marketo, and other CRM and MAP platforms to demonstrate ROI at the account and opportunity level.
Madison Logic is used by enterprise marketing teams at technology, financial services, and professional services companies running multi-channel ABM programmes at scale. Shell used ML Insights to prioritise accounts by buyer persona, delivering tailored ABM content syndication and display advertising that accelerated pipeline progression. Notable clients include Adobe, Workday, DocuSign, Intel, Microsoft, Atlassian, SAP, and Oracle. The platform is particularly well suited to organisations that need to reach large, complex buying committees across multiple geographies and channels, with full attribution back to pipeline and revenue.
Madison Logic is a named Leader in the Forrester Wave for B2B Intent Data Providers and has earned 38 G2 badges including Leader recognition for Account-Based Advertising, Marketing Orchestration, and Analytics. The platform holds SOC 2, GDPR, CCPA, and CASL compliance certifications. Madison Logic integrates natively with Salesforce, HubSpot, Marketo, Bizible, LinkedIn, and other leading CRM and marketing automation platforms, and maintains a technology partnership with LinkedIn as a certified LinkedIn Marketing Partner.
We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.
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