Markets are shifting. Buyers are harder to reach. And most B2B marketing still talks at people rather than with them. Modern combines ABM strategy, CRM implementation, paid media, and content to build programmes that create real pipeline for B2B technology and SaaS brands. From full ABM deployment to targeted demand generation campaigns, every engagement is built around measurable commercial outcomes – not activity metrics.
Modern is a UK-based B2B marketing consultancy founded by Nicola Ray, who serves as CEO alongside Chief Commercial Officer Stuart Ray. The company operates as Modern Media Limited and is headquartered in the United Kingdom. Modern received B Corp certification in 2022, reflecting its commitment to high standards of social and environmental performance alongside commercial impact. The consultancy has won multiple industry recognitions including the 2025 Engage Awards, UK Agency Awards, UK Paid Media Awards, and The Consultancy Awards, as well as Drum Awards for B2B in 2024.
Modern's service offer spans five core areas delivered as an integrated consultancy. B2B marketing strategy covers customer research and insights, demand strategy, ABM strategy design, marketing automation strategy, and customer journey mapping and analysis. Campaign orchestration encompasses campaign planning and activation, creative development, content creation, and multi-channel media planning and buying across demand and ABM programmes. Digital demand covers digital experiences, paid media, and audience engagement across digital touchpoints. Marketing technology services address martech selection, configuration, and adoption – with certified expertise across Salesforce Marketing Cloud, Microsoft Dynamics 365, and other leading platforms. Marketing automation covers design, configuration, and automation of campaigns, processes, and operational workflows.
Modern has delivered ABM programmes at scale for clients including Trustpilot – scaling ABM from the UK across EMEA, APAC, and the US – and Broadcom, for whom they developed an intelligent ABM account targeting strategy. Software AG engaged Modern to build a scalable ABM framework across EMEA, while CloudPay transitioned from a broad lead generation model to a focused account-based approach. Further clients include Equifax, Roland DG, Expel, Moneyhub, Admincontrol, Gamma, and Tate & Lyle, spanning technology, financial services, and enterprise software sectors.
Modern holds certified partner status with Salesforce, Microsoft Dynamics 365, Google, and Meta, alongside certifications with additional martech platforms. The company is a certified B Corp and a member of the DMA (Data & Marketing Association). Modern has been recognised as a Best Place to Work and holds Disability Confident and Motherboard accreditations, reflecting its broader organisational commitments.
We work with leaders who refuse to accept the status quo. Our teams bring deep industry knowledge and a relentless focus on results.
