pharosIQ is the first B2B provider to offer first-party, permission-based, down-funnel targeting – going beyond top-of-funnel noise to deliver precise buying signals from professionals actively consuming content, conducting peer reviews, and progressing through real purchase decisions. Powered by atlasIQ and backed by over four decades of B2B expertise, pharosIQ converts buyer behaviour into pipeline-ready engagements across North America, EMEA, APAC, and LATAM. Clients see results like $4 million in pipeline and a 20:1 return on advertising spend – because every signal surfaced reflects real intent.
pharosIQ was formed in March 2024 through the merger of MRP (Market Resource Partners), a global account intelligence provider founded in 2002, and CONTENTgine, a provider of B2B technology buyer insights and lead generation. The combined company rebranded as pharosIQ – inspired by the ancient Lighthouse of Alexandria – and is headquartered in Philadelphia, Pennsylvania, with offices in Belfast, London, Dublin, New York, Sydney, and São Paulo. The company is led by CEO Jeffrey Rokuskie and employs approximately 500–1,000 people globally. pharosIQ is backed by FD Technologies and brings together over four decades of combined B2B expertise, a proprietary AI ecosystem, and a permissioned first-party audience of 270 million contacts across 25 million companies spanning 25+ countries.
pharosIQ's platform is built around atlasIQ, its proprietary audience intelligence system that transforms first-party, AI-driven behavioural signals into real-time buyer insight. The system surfaces who is in-market, which personas are involved, how buying groups form, and what business needs are driving demand. Three product lines activate this intelligence across the full funnel. IQsyndicate distributes content across pharosIQ's B2B content ecosystem to reach in-market buyers at the point of research and generate first-party, permission-based leads. IQengage deploys targeted display and email programmes powered by middle and bottom-of-funnel intent signals, including content engagement, review site interactions, and human-verified project intent data covering timelines, budgets, and buying group composition. IQdirect supports direct mail and offline engagement to complement digital demand programmes. All products integrate with Salesforce, HubSpot, Marketo, and other MAP and CRM platforms for real-time lead delivery.
pharosIQ serves enterprise and mid-market B2B technology, software, security, and services companies running full-funnel demand generation and ABM programmes globally. An AI provider used an integrated IQsyndicate and IQengage campaign to generate over $2.5 million in sourced pipeline. A cloud security firm achieved $4 million in pipeline and a 20:1 return on advertising spend using IQsyndicate campaigns powered by pharosIQ's AI-driven intent signals. The platform is particularly effective for enterprise vendors targeting complex, multi-stakeholder buying committees in global markets where scale, localisation, and down-funnel precision are business-critical.
pharosIQ won Best Content Marketing Platform at the 2024 Digiday Technology Awards and has reported 70% growth in Q4 bookings and 25% revenue growth following the 2024 merger. The company has been recognised across multiple industry publications and events as a leader in intent-driven demand generation. pharosIQ integrates with leading CRM and MAP platforms and participates in the B2B Marketing Global ABM Conference community as a speaker and sponsor.
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